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Question 1: (a) Discuss the influences that led to the development of relationship marketing. (b) Using appropriate theories, discuss why the marketing mix paradigm and the
What is Psychographic or Psychological Segmentation? Psychographic/Psychological Segmentation: A Psychographic or Psychological characteristic taken as to inner character
Question 1: The PEST framework which prompts companies to consider Political, Economic, Social and Technological factors - a rather broad bush form of analysis - is scarcely ad
Old concept or product oriented concept of the marketing: There is the classical concept of marketing. According to this concept, marketing is a part of the production process
What is Line Filling in Product Line? Line Filling: A product line can also be length though adding more items into present product range there are a few reasons for li
What are Business Analysis and Mark Share Analysis? Business Analysis and Mark Share Analysis: In this stage is very much significant in total process of latest product d
I request to be removed from your accounts. I do not wish to have your services---question #Minimum 100 words accepted#
What is different between Marketing Information System and Marketing research? Marketing Information System has extensive in scope with compared to marketing research. Whereas
discuss about the consumer mind is a black box
Q. Selection of an advertising agency by Image of Agency? Image of Agency:- Prior to selecting the ad-agency advertiser must enquire about its integrity, image, its ethical s
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