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Explain about the Brand Equity. Brand Equity: Brand equity includes a set of assets correlated to the brand’s name and the symbols which adds to the value given by a prod
Q. Advertising and Creation of Utility? Advertising creates place, time and perception utility. In case seasonal products it creates time usefulness by creating demand even in
New Product development Process Idea Generation In the new-product development procedure, the first step is idea generation, which is the systematic discovery for new p
Exploring the marketing and sales strategies utilised by your organisation or one you have researched, determine to what extent the marketing concept has been adopted. How have sa
What significant points are covered in the Advertisement and Society Marketing? Advertisement and Society: Several points which are covered in the Advertisement and Socie
Marketing is a value creating and value delivery process: Earlier, we said that value creation value delivery is the main task of the marketing. We can now stretch the state
what is affortability based pricing?
Question 1: (a) ‘Knowledge is more than just an accumulation of bits of information.' Explain this statement in the light of the knowledge pyramid and the different types of
Discuss about the Holistic Marketing approach of marketing. The Holistic concept is depends on the design, implementation and development of marketing activities, processes and
what are the faciliting functons of marketing
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