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Define the term New Brands.
New Brands:
A company may make a new brand name while it enters a new brand category for that none of the current brand of company names are appropriate as Japan’s matsuishita utilizes separate brand name for its various families of product.
What is Advertising Standards Council of principles? Explain in briefly. Advertising Standards Council of Principles: a) To make sure the truthfulness and honesty of demo
The challange of E - Marketing 1. Limited consumer exposure and buying 2. Skewed user 3. Choose and clutter 4. Security 5. Ethical con
assignment theory for budgeting decision
seal-dip pricing
David Ricardo''s theory of comparative advantage is an improvement over Adam Smith''s theory of absolute advantage.
Q. Explain various factors in marketing environment & tell about the need to analyze the marketing environment? Ans.: Purpose of marketing environment analysis are followin
Steps in the buying decision process: the purchaser or the consumer takes his buying decision, for some commodities immediately without much consideration such as items or the dai
a) Use the simplified difference quotient method to find g''(x) for g(x)= (2)/(1+2x) b) Determine an equation for the tangent line to the graph of g in part a) at x=0 c) Give th
Jack is deciding how to spend the $6 budget he has allocated for today's telephone calls. There are only two people he intends to call: his girlfriend Jill, and his old high scho
What is Concept Testing Strategy Development? Concept Testing: To estimate ideas properly. This may be essential to test product concepts testing is a phase in that a sma
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