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Question 1:
A. List and describe the brand-building steps?B. Define the term position and brand Image? C. Why is trust the primary construct in a brand relationship.
Question 2:
A. Evaluate Promotion Objectives. B. Distinguish between Active Media and Passive Media with clear examples? C. Evaluate how a destination marketer can optimize both types of media for effecting marketing positioning?
Question 3:
A. Define personal selling in the context of service industry? B. Explain the promotional decision process.
Question 4:
Write short notes on the following: A. Define the term consumerism and provide examples. B. Evaluate the Principles For Public Policy Toward Marketing. C. What are the Major Public Policy Issues.
prepare a marketing plan for any selected premium or branded product. the product may be physical products, services,or places
What are the objectives of Marketing Information System? Objectives of Marketing Information System This comprises marketing planning system, implementation system and ma
Marketing Orientation If an organization has a marketing orientation, its planning rests in its marketing effort. Marketing becomes the business's philosophy, not just a functi
Define Marketing Environment. The Marketing Environment: Factors and forces at outside marketing, affects marketing management’s capability to maintain and develop
Illustrate the term Image Pricing? Image Pricing: It is a variant of premium pricing as the objective is the similar to signal quality to uninformed buyers and utilize th
What are joint ventures? Joint ventures: Joint ventures can be termed as “an enterprise in that two or more investors share ownership as well as control over property ope
give me am example of straight rebuy, modified rebuy and new task
How should Shoppers? Stop develop its demand forecasts?
As marketing manager you have been assigned to promote a new product of beer. Your competitors are Angkor & Cambodia beer. Describe the factor that you would have to deal with to
under positioning
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