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Question 1:
A. List and describe the brand-building steps?B. Define the term position and brand Image? C. Why is trust the primary construct in a brand relationship.
Question 2:
A. Evaluate Promotion Objectives. B. Distinguish between Active Media and Passive Media with clear examples? C. Evaluate how a destination marketer can optimize both types of media for effecting marketing positioning?
Question 3:
A. Define personal selling in the context of service industry? B. Explain the promotional decision process.
Question 4:
Write short notes on the following: A. Define the term consumerism and provide examples. B. Evaluate the Principles For Public Policy Toward Marketing. C. What are the Major Public Policy Issues.
#“Consumer mind is a Black Box” –Discussquestion..
Illustrate an example of industrial goods Same product may be classified as consumer goods and industrial goods depending upon its end use. Take for illustration the case of c
Q. Explain Client agency relationship? Meaning: Clint agency relationship among advertiser and the ad-agency. Cordial Relationship with full trust as well as confidence is must
List out the secondary sources of information while pursuing market research.
Companies entering emerging markets for the first time must exercise particular care in choosing a channel intermediary. Usually a local distributor is required. What are some of t
The Eighteenth Amendment to the U.S. Constitution is the only amendment that has been repealed. This amendment established A. federal income tax. B. prohibition of alcohol.
You are the Marketing Manager of a supermarket chain of ABC. The sales have gone down for several months. When you looked into the matter, you have found out some reasons, among th
Unfair Trade Practices of MRTP Act For preventing deceptive as well as misleading advertisement MRTP Act has declared convinced trade practices as unfair. These inequitable Tra
Difficulties in marketing planning: we know that "marketing planning is concerned with the identification of resources that are available and their allocation to meet objectives.
Question 1: The PEST framework which prompts companies to consider Political, Economic, Social and Technological factors - a rather broad bush form of analysis - is scarcely ad
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