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Question 1:
A. List and describe the brand-building steps?B. Define the term position and brand Image? C. Why is trust the primary construct in a brand relationship.
Question 2:
A. Evaluate Promotion Objectives. B. Distinguish between Active Media and Passive Media with clear examples? C. Evaluate how a destination marketer can optimize both types of media for effecting marketing positioning?
Question 3:
A. Define personal selling in the context of service industry? B. Explain the promotional decision process.
Question 4:
Write short notes on the following: A. Define the term consumerism and provide examples. B. Evaluate the Principles For Public Policy Toward Marketing. C. What are the Major Public Policy Issues.
Suppose D1 represents the demand curve for paperback novels, D2 represents the demand curve for gasoline, S1 represents the supply curve for paperback novels and S2 represents the
taking an example of a new company, create a simple marketing system that helps to enhance the sales of your organisation.
what are the different retail strategies
Explain about the numbers of features in marketing offer more customers. While the number of features into a marketing offer is more the customer feels which the marketer has o
Question 1: a) What is meant by Customer Relationship Management (CRM)? b) Nestlé's products include baby food, bottled water, breakfast cereals, coffee, confectionery, da
is product a yype of service
How is an aging work force worked in Demographic Trends? An aging work force: Several impacts of aging work are which the work force will before experience, reliable and
whom do you think Rajender will eat with? why?
Question 1: Show the technical options in the service marketing Brief explanation on ‘Innovations in Services Marketing' Table with explanations and examples
importance of product differentiation
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