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What are four Ps correspond to the customers four Cs according to Robert Lauterborn?
Robert Lauterborn suggested that the seller’s four Ps correspond to the customers four Cs:
Four Ps
Four Cs
Product
Customer Solution
Price
Customer Cost
Place
Convenience
Promotion
Communication
DEVELOP an appropriate organisational context of the project
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Y= P(1+(r/100))^t
what is down market stretch and give some example?
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