Competition oriented pricing, Marketing Management

Assignment Help:

Competition Oriented pricing: competitive oriented pricing methods are regular in a competitive economy. The methods in this category rest on  the  principle  of  competitive  parity  in  the  matter  of  pricing.  3 policy options are available to the firm under this pricing method:-

  •   Premium Pricing
  •   Discount Pricing
  •   Parity Pricing

Premium pricing means pricing above the level adopted by competitors. Discount pricing means pricing below such level and parity pricing means corresponding competitors pricing.


Related Discussions:- Competition oriented pricing

Evaluation and control in the marketing communication plan, Question 1: ...

Question 1: (a) Illustrate how personal selling and direct marketing can be used to enhance the relationship with customers. (b) Critically evaluate the use of controversi

7p, USES OF 7PS IN INDUSTRIES

USES OF 7PS IN INDUSTRIES

Explain about the technology and organizational structure, Explain about th...

Explain about the Technology and Organizational Structure. Technology and Organizational Structure: Technology affects the Human Resource Structure as within the given wa

Jumpin jack flash, what management skills did jack demonstrate as a marketi...

what management skills did jack demonstrate as a marketing manager at the travel products company? What management skills did he demonstrate as a VP at the consumers product firm?

Consumer behavior, ASSIGNMENT’S OBJECTIVE • To give the student the chance ...

ASSIGNMENT’S OBJECTIVE • To give the student the chance of analyzing a company through the help of given case study to narrow the scope for them. This assignment gives the opportun

Marketing, identify and briefly describe four treands in the macro/market

identify and briefly describe four treands in the macro/market

Lesson 3.5 skills practice, the equation s=p shows the relationship between...

the equation s=p shows the relationship between the amount george saves from each paycheck george saves and determines how much of a 128 dollar paycheck george save

International Business and Emerging Markets, Evaluate the case made in the ...

Evaluate the case made in the article for ‘the third leg in the strategy “tripod”’, with particular reference to the effectiveness of the four cases offered in supporting the centr

Product lifecycle, Product Lifecycle The key terms include: 1. P...

Product Lifecycle The key terms include: 1. Product Class.    At the most generic stage, this phrase refers to all products from all competing producers that serve the

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd