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Competition Oriented pricing: competitive oriented pricing methods are regular in a competitive economy. The methods in this category rest on the principle of competitive parity in the matter of pricing. 3 policy options are available to the firm under this pricing method:-
Premium pricing means pricing above the level adopted by competitors. Discount pricing means pricing below such level and parity pricing means corresponding competitors pricing.
what are the various attributes a buyer will expect on consumer goods and why do companies offer different products for different customers? explain with the theories involved in i
what are the various approaches to marketing?
Consumer mind is black box. Discuss
VARIOUS APPROACHES THAT ARE FOLLOWED BY FMCG COMPANIES IN TEST MARKETING
Question 1: (a) Microsoft Dynamics CRM system can be used to meet the needs of Customer Support and Product Support department. Explain the main modules in the Service sectio
Major factors influencing buying behaviour: A consumer's buying behaviour is influenced by cultural, social, personal, and the psychological factors. Cultural factors exert
i want to add the 7p''s in hotel industry
Q. Explain the Role of direct marketing? Role of direct marketing:- a) Focus is on literate customer. b) For service marketing like insurance, Banking, telecommunication.
Explain about the Sales Promotion Sales promotion comprises numerous marketing techniques which are often used tactically to provide added value to an offering, with aim of ac
understand concepts with examples of need,want,demand
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