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Competition Oriented pricing: competitive oriented pricing methods are regular in a competitive economy. The methods in this category rest on the principle of competitive parity in the matter of pricing. 3 policy options are available to the firm under this pricing method:-
Premium pricing means pricing above the level adopted by competitors. Discount pricing means pricing below such level and parity pricing means corresponding competitors pricing.
What the social factors have most influence on consumers purchasing
Explain Henry Assael Model of buying decision behaviour along with the diagram
What is lead generation in personal selling process? Lead generation: Identification of prospects is initial step in personal selling process. Organization produces the l
Market growth is the measured potential for a product type to attract more consumers spending.
How many types of participants are significant in distribution channels? There are following types of participants are significant in distribution channels as given below:
Question 1: (a) What are the characteristics of a knowledge worker and how do they differ from those of the traditional worker? (b) Using relevant examples, illustrate how
X began his engineering apprenticeship with CM8 manufacturing ten years ago before moving abroad to work for other companies. He has now returned to work for CM8 as Operations Mana
why do we need marketing segmenttion
Value and Satisfaction Customer value: it is the difference between the values that the customer achieves from owning and by using a product and the costs of getting the produ
How is market participation extended? Market participation extenuation: Those who choose to license ought to maintain the options open for extending market participation.
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