Competition oriented pricing, Marketing Management

Assignment Help:

Competition Oriented pricing: competitive oriented pricing methods are regular in a competitive economy. The methods in this category rest on  the  principle  of  competitive  parity  in  the  matter  of  pricing.  3 policy options are available to the firm under this pricing method:-

  •   Premium Pricing
  •   Discount Pricing
  •   Parity Pricing

Premium pricing means pricing above the level adopted by competitors. Discount pricing means pricing below such level and parity pricing means corresponding competitors pricing.


Related Discussions:- Competition oriented pricing

Purchasing Social Fators, What the social factors have most influence on co...

What the social factors have most influence on consumers purchasing

Assel model, Explain Henry Assael Model of buying decision behaviour along ...

Explain Henry Assael Model of buying decision behaviour along with the diagram

What is lead generation in personal selling process, What is lead generatio...

What is lead generation in personal selling process? Lead generation: Identification of prospects is initial step in personal selling process. Organization produces the l

Market growth, Market growth is the measured potential for a product type t...

Market growth is the measured potential for a product type to attract more consumers spending.

Types of participants significant in distribution channels, How many types ...

How many types of participants are significant in distribution channels? There are following types of participants are significant in distribution channels as given below:

What are the characteristics of a knowledge worker, Question 1: (a) Wh...

Question 1: (a) What are the characteristics of a knowledge worker and how do they differ from those of the traditional worker? (b) Using relevant examples, illustrate how

Maslow or herzberg relates to cm8''s modular teams, X began his engineering...

X began his engineering apprenticeship with CM8 manufacturing ten years ago before moving abroad to work for other companies. He has now returned to work for CM8 as Operations Mana

Value and satisfaction, Value and Satisfaction Customer value: it is t...

Value and Satisfaction Customer value: it is the difference between the values that the customer achieves from owning and by using a product and the costs of getting the produ

How is market participation extended, How is market participation extended?...

How is market participation extended? Market participation extenuation: Those who choose to license ought to maintain the options open for extending market participation.

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd