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What is Form Utility in marketing?
Form Utility:
This utility is created while raw material is converted within a finished product. For instant, Britannia industry converts wheat, and sugar as well as other ingredients within biscuits and cookies and gives form utility to its customers.
marketing impact of well designed service guarantee
Level of the market segmentation 1. Segment marketing: a market segment consists of a large identifiable group within a market with similar wants, purchasing power, g
How are Indian customers visiting Shoppers’ Stop any different from customers of developed western countries?
Illustrate the term price leadership strategy. he presence of a leader assists to regulate the market and ignore too many price changes oligopolistic markets, in that the numbe
promotion technique can benefit an organization by increasing its sales or hitting competitive brands may leave a negative impression on the customers
Question : (a) Customer Relationship Management is a strategy used by many organisations nowadays. Discuss the main goals for adopting this strategy by organisations. (b)
factors infkuencing company strategy
Process design can best be improved by Adopting a strategy of continuous improvement.
What is Niche Marketing? Niche Marketing: This Marketing is sometimes also termed as micromarketing. Marketers generally identify niche through dividing a segment within
Question : (a) Explain the term service encounter. (b) With reference to examples of services, discuss the three levels of customer contact services. (c) One tre
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