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Q. What do you mean by Promotion Mix?
Promotion mix is a particular mixture of promotion tools used by a company to communicate with the audiences. There are 5 main tools sales promotion, publicity, advertising, personal selling and direct marketing. Promotion mix demotes to totality of efforts made by the firm to communicate with the wholesaler to retailer to present customer and potential customers and general public. Additionally to five promotional tools named above promotion mix also include Packaging, Product design and labelling. For instance:-Instruction as well as information given on the package like------ date of expiry, ingredients, date of manufacturing, how to use it, where to store it, side effect, price etc. every these give the message to the consumer.
how was the need for this product identified?
Problem 1: Using examples and illustrations, elaborate on the stages of business buying process and its influences. Problem 2: (i). Describe the distribution channel.
Define and explain these concepts (reach and frequency).
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please confirm me whether the topic is apt to find dependency of consumer preference on products like max-bupa,tata aia, bajaj-allianz etc..
Objectives of the personal selling: personal selling has two types of objectives - long termand short term. The long term objectives, which are more or less permanent, are braoder
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Explain about the overall objective of Marketing Information System. The overall objective of MIS is to give inputs by target markets, marketing channels, publics, competitors
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