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Q. Effect of past-advertisement?
Methods of evaluation advertisement effectiveness assumes that response of customers in test-area is the outcome of advertisement done in test period but actually, the response of customers may be because of past advertisement. For example if a person had seen an advertisement long ago but at that time either for the reason that of financial constraints or because of no need he didn't buy that product. However it is possible that he is carrying deep favourable impressions of that past advertisement till now. If at present he is monetary sound or need is relished then he has purchased that product. Consequently in this case sale has occurred on account on past advertisement as well as not present advertisement.
Q. Growth in media and Increase in industrialization by ads? Growth in media: - Earlier extremely less media sources were available to advertisers for communicating with targe
Full market coverage: here a firm concentrates on serving many needs of a particular customer group. Only very large firms can undertake a full market coverage strategy. Examples
Understanding other cultures is vital to success in the global marketplace. Refer to Table 21-3 which lists some blunders in International Marketing. One of my favorite blunders ha
describe different stages of channel design process
Question 1 Describe the stages in consumer decision making process Question 2 Define Product line and its strategies Question 3 Write a short notes on Ste
CASE STUDY- Chubb Security Systems Chubb, an organization noted for its locks and security systems, developed a security product particularly suited to manufacturing organizat
Characteristics of the consumer behaviour: Consumer behaviour or buyer behaviour is the process by which individuals decide whether, what, when, from whom, where and how muc
The following ratios have been compiled relating to Prince Corporation for the year ended 31st December 2009 together with comparative figures of the average industry. Addi
suitable title for costco
Task of management team responsible for marketing communications Main task facing the management team responsible for marketing communications is to decide following: 1. w
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