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What is marketing?
a. Building customer value and satisfaction are at the very heart of current marketing thinking and practice.
b. A very easy definition of marketing is managing profitable customer relationships.
1). The two fold aim of marketing is to draw new customers by promising greater value and to keep and increase current customers by delivering satisfaction.
2). Sound marketing is crucial to the success of all of the organization.
c. You already know a lot regarding marketing-it's all around you.
What are the Functions of Advertisement in Marketing? Functions of Advertisement: a) Enhance the market potential. b) Increase the sales. c) Communication to target
approaches followed by FMCG in test marketing
role of marketing an organization and society
What is the role of competitors in microenvironment of a company? Competitors: The marketing concept declares that, to be successful, a company should give greater custo
How marketing efforts can be controlled and evaluated? Marketing Efforts with Implementation, Control and Evaluation: Marketing is not a controlled process within an insu
New/Morden concept or product oriented concept of the marketing : Modern concept of marketing is a customer oriented concept. This concept is based on the assumption that a busi
(a) Explain with example the concept of anatomy of a product. (b) Differentiate between a brand mark and a brand name. (c) Draw an appropriate diagram to illustrate the impor
What are the objectives of Marketing Information System? Objectives of Marketing Information System This comprises marketing planning system, implementation system and ma
Explain about the increased profitability in e-commerce. Increased Profitability: a. The direct cost to sale for an order taken through a web site is lower as compared to
Difficulties in marketing planning: we know that "marketing planning is concerned with the identification of resources that are available and their allocation to meet objectives.
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