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What is marketing?
a. Building customer value and satisfaction are at the very heart of current marketing thinking and practice.
b. A very easy definition of marketing is managing profitable customer relationships.
1). The two fold aim of marketing is to draw new customers by promising greater value and to keep and increase current customers by delivering satisfaction.
2). Sound marketing is crucial to the success of all of the organization.
c. You already know a lot regarding marketing-it's all around you.
1.if you were one of the other foremen, what could oyu do to make Rajinder''s transaction easier? 2. what would you have done if you were in Rajinder''s shoes? why?
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