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What is marketing?
a. Building customer value and satisfaction are at the very heart of current marketing thinking and practice.
b. A very easy definition of marketing is managing profitable customer relationships.
1). The two fold aim of marketing is to draw new customers by promising greater value and to keep and increase current customers by delivering satisfaction.
2). Sound marketing is crucial to the success of all of the organization.
c. You already know a lot regarding marketing-it's all around you.
Q. Describe various stages in New Product Development. O R Describe the steps in NPD process. Ans.: The many stages in NPD are:- (1) G enerating Ne
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Problem a) Name and explain the five determinants that are pertinent to an individual's purchase situation. b) Explain a purchase repertoire (or evoked set) and criticall
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