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What is marketing?
a. Building customer value and satisfaction are at the very heart of current marketing thinking and practice.
b. A very easy definition of marketing is managing profitable customer relationships.
1). The two fold aim of marketing is to draw new customers by promising greater value and to keep and increase current customers by delivering satisfaction.
2). Sound marketing is crucial to the success of all of the organization.
c. You already know a lot regarding marketing-it's all around you.
Characteristics of the sales promotion: 1. Sales promotion does not include advertisement, personal selling and publicity. 2. Sales promotion activities are
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What techniques and devices are included in sales promotion? Techniques or devices used within sales promotion comprises: • Samples, • Quantity Deals, • Premiums, •
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Problem: After introducing a new product, management wants the product to enjoy a long and happy life. (a) How can the ‘life' of a product be conceptually analyses? (b) H
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