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Question 1:
Critically determine different ways in which competitor advantage may be assessed for a service industry organisation operating in Mauritius.
Question 2:
Critically determine the characteristics of traditional product-oriented organisations and the challenges they face in becoming market-oriented in a technology-driven world. Explain your answer using an organisation of your choice.
Write a short note on Test Marketing? New Product Development regarding altogether new products provides through several significant stages as specified below: a. Product De
technolgoy can change the following three factors? a. politics b. lifestyle c. production process d. buying patterns
Illustrate about the Demand Based Pricing At times, prices are determined by the demand for product. Under this method, without paying much attention to cost and competitor's p
QUESTION 1 You have been appointed as a marketing manager for a restaurant selling ‘healthy food' in the city centre. They have asked for your advice on advertising their produ
What is Decline Stage in marketing strategies? Decline Stage a. Know the weak and weakest products. b. Prop unprofitable customer group. c. Harvesting the investmen
brand personality of MacDonald
A planning in which a business expands its activities to include allocation or lines of business related to the selling of its core products.
Describe the scope of marketing. The scope of marketing can be illustrated in terms of functions which a marketing manager performs. Into most of the business enterprises, ma
Question 1: (a) Organisations make use of advertisements to promote its products and services. Explain the types of advertising appeal that are used. (b) Civil Society Org
the implementation of the marketing mix
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