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Question 1:
Critically determine different ways in which competitor advantage may be assessed for a service industry organisation operating in Mauritius.
Question 2:
Critically determine the characteristics of traditional product-oriented organisations and the challenges they face in becoming market-oriented in a technology-driven world. Explain your answer using an organisation of your choice.
various approaches to test marketing
how was the need for this product identified?
Consumer mind is black box discus
identify and briefly describe four trends in the macro /market environment
explain consumer mind is a black box
its relation with plc
CONSUMER MIND IS A BLACK BOX-DISCUSS
2(x + 4) = 30
Question 1: (a) CRM means different things to different people. For one it is direct mailing for others it is an IT system. Draw a diagram and discuss the basic model for CR
How the marketers use demographic. geographic, psychographic, buying behavior to help to satisfy customers?
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