Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
State the term- Public Relations
Public relations is 'the art and social science of analysing trends, predicting their consequences, counselling organisations' leadership and implementing planned programmes of action which will serve both organisation's and the public interest' (Mexican Statement, 1978). This definition suggests that public relations must be a part of the wider perspective of corporate strategy and this is discussed at length in Module 16. Increasing use of public relations and publicity in particular, reflects high credibility attached to this form of communication. Publicity involves dissemination of messages through third-party media like magazines, newspapers or news programmes. There is no charge for media space or time however there are costs incurred in the production of the material. (There is no such thing as a free lunch or free promotion.) There is a wide variety of other tools used by public relations, like event management, sponsorship and lobbying. It's difficult to control a message once it is placed in the channels however endorsement offered by a third party can be very influential and have a far greater impact on the target audience than any of the other tools in the promotional mix.
What are the psychological factors to determine the consumer behaviour? Psychological: A person’s acquired requirements are influenced by certain psychological factors as lik
what is library marketing?
Carrying out a market analysis The marketplace is continuously changing and a business must be constantly updating to the changes or it will not remain in business for longtim
Question 1: (i) What are the four major promotional tools used by a marketer? (ii) What kind of promotional mix will you select for; (a) Consumer durables? (b) Heavy
Problem (a) Why it is difficult to perform IP trace-back. (b) (i) Explain the packet marking approach to IP trace-back. (ii) What is the basic problem with this approach
New/Morden concept or product oriented concept of the marketing : Modern concept of marketing is a customer oriented concept. This concept is based on the assumption that a busi
what are the faciliting functons of marketing
Marketing Marketing involves the right product available in the right place at the accurate time and ensure that the customer is aware of the product. Marketing is necessar
State The Concept of Marketing as an Exchange Concept of exchange, according to most marketing academics and practitioners, is central to our understanding of marketing. For a
Facilitating function: These functions make the marketing process easy and include financing, pricing, risk bearing, standardization and the market information etc. 1.
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +1-415-670-9521
Phone: +1-415-670-9521
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd