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Environmental scanning: Future is unpredictable, but the marketer can obtain appraisals of what is most probable. To monitor changes in the marketing environment effectively
Types of Brands According to ownership: on the basis of the ownership, brand may of two types: Manufacturer brand: when brand is named after the name of the manufacturer
Organizing sales promotion compagins 1. Identifying the requirement: the first requirement is to identify the specific requirement of the firm in resg orting to sales p
Question 1: Evaluate the concept of the "product life cycle" (PLC) as a strategic management tool. Use examples to show how components of the marketing mix alter and change in
Marketers know that they cannot appeal to all buyers in their markets or at least not to all buyers in the same way. Buyers are too numerous, too widely scattered, and too varied i
what is text marketing and explain the various approaches that are followed by FMCG companies in Test marketing
define marketing .its importance
types of corporate branding?
Nature-based outdoor recreation attractions are often marketed as ecotourism activities. However, it is argued that to date, these marketing efforts have been towards advancing
David Ricardo''s theory of comparative advantage is an improvement over Adam Smith''s theory of absolute advantage.
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