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Question 1:
a) What is meant by Customer Relationship Management (CRM)?
b) Nestlé's products include baby food, bottled water, breakfast cereals, coffee, confectionery, dairy products, ice cream, pet foods and snacks. Construct a flow model of the Buyer Behaviour Process indicating how Nestlé marketing activities support the different stages of the buying procedure.
Question 2:
a) What are the five competitive forces of the Michael Porter's Model used to determine industry attractiveness?
b) Examine the various stages of the marketing research process an airline company like Air Mauritius Ltd. may have to examine to enhance consumer loyalty.
Question 3:
a) What is understand by extended marketing mix?
b) Suppose that a car company like the Leal Company Ltd (LCL) is planning to analyse market segment sizes and develop customer profiles. Discuss the bases that LCL might use for segmenting the Mauritian market for its various series of BMW car.
Question 1: (a) What are the qualities that are required for a PR Practionner? (b) What is a corporate image? (c) What in particular distinguishes propag
Question 1: Consumers must constantly make decisions regarding what products or services to buy and where to buy them. Because the outcomes of such decisions are often uncertai
Task of management team responsible for marketing communications Main task facing the management team responsible for marketing communications is to decide following: 1. w
what is concepts of marketing?
QUESTION Environment is a factor in the development of planned communication. Competitors can think of changing the way of presenting their services and products and ultimatel
Define the Exchange process Exchange process is developed and managed by researching consumer/ stakeholder needs, identifying, selecting and targeting particular groups of stak
Sales and Marketing Management- It gives business owners or managers with required knowledge and skills they need for managing their business from a sales and marketing view.
1. List dawn and explain the advantages of integrated material management.
Question 1: Discuss the differences and similarities between consumer buying behaviour and industrial buying behaviour. Question 2: For any organization of your choice,
Question: a) Many Marketing Managers have their favorite research techniques. Some maintain that the only way to collect primary data is through in-depth, qualitative research
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