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Question 1:
a) What is meant by Customer Relationship Management (CRM)?
b) Nestlé's products include baby food, bottled water, breakfast cereals, coffee, confectionery, dairy products, ice cream, pet foods and snacks. Construct a flow model of the Buyer Behaviour Process indicating how Nestlé marketing activities support the different stages of the buying procedure.
Question 2:
a) What are the five competitive forces of the Michael Porter's Model used to determine industry attractiveness?
b) Examine the various stages of the marketing research process an airline company like Air Mauritius Ltd. may have to examine to enhance consumer loyalty.
Question 3:
a) What is understand by extended marketing mix?
b) Suppose that a car company like the Leal Company Ltd (LCL) is planning to analyse market segment sizes and develop customer profiles. Discuss the bases that LCL might use for segmenting the Mauritian market for its various series of BMW car.
ZEZ Company is in the business of designing and printing bottle labels for soft drinks distributors. The company is, at present, facing very difficult times as recessionary economi
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10% of inhabitants of a town are known to be suffering from a disease. find the probability that in a random sample of 12 people from the town a. none will suffer from the disease
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Ask a managing director of a large company made the following statement: "to be successful in business, all you need is a customer. you don''t need any of those tight little academ
What are cognitive measurement of customer satisfaction? Cognitive Measures of Customer Satisfaction Measurement: A cognitive tools is defined as an appraisal or conclusio
what are the significant factors that have led to the success of shoppers’ stop
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