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Q. Support Media used in advertisement?
Support Media: - Message is legible, brief written in bold letters attractive, eye-catching and it must depict the brand name. It has long exposure as well as can reach to larger population which is continuously on the move. Furthermore people are exposed to such advertising again and again by passing from the same side. Kinds of support media are:-
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Forms of Consumer Promotion: 1 free distribution of samples: it involves free distribution of samples to ultimate consumers. The samples may be distributed door to door or ma
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