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Q. Support Media used in advertisement?
Support Media: - Message is legible, brief written in bold letters attractive, eye-catching and it must depict the brand name. It has long exposure as well as can reach to larger population which is continuously on the move. Furthermore people are exposed to such advertising again and again by passing from the same side. Kinds of support media are:-
Define marketing mix
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Suppose D1 represents the demand curve for paperback novels, D2 represents the demand curve for gasoline, S1 represents the supply curve for paperback novels and S2 represents the
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