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Q. Support Media used in advertisement?
Support Media: - Message is legible, brief written in bold letters attractive, eye-catching and it must depict the brand name. It has long exposure as well as can reach to larger population which is continuously on the move. Furthermore people are exposed to such advertising again and again by passing from the same side. Kinds of support media are:-
what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing
importance of Balancing Customer and Competitor Orientations
Illustrates the intend of marketing for customers . Communication of information regarding the products assists customer finds out whether the product satisfies their requiremen
The constituents of the marketing communications mix Business-to-business markets have usually been quite specific in terms of the promotional tools and media used to target
Identify and briefly describe four trends in the macro/market environment that will have or recently had an influence on the selected industry.
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topic review
in context of marketing, explain three approaches that were use in early days
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