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Q. Support Media used in advertisement?
Support Media: - Message is legible, brief written in bold letters attractive, eye-catching and it must depict the brand name. It has long exposure as well as can reach to larger population which is continuously on the move. Furthermore people are exposed to such advertising again and again by passing from the same side. Kinds of support media are:-
What is the meaning of product concept? Meaning: Production concept is the philosophy which consumers will favor products which are available and highly affordable and whi
hstory of marketing
What is Multi Brand? Multi Brand: Company frequently introduce additional brands into the similar category. This branding offers a way to establish various features and a
The inquiry beside unfair trade practices can be initiated: (i) On receiving a objection from any consumer (ii) On receiving a objection from registered-consumer-association
Determine about the Industrial Goods Goods meant for consumption or use as inputs in production of other products or provision of some services are called as 'industrial go
Define the international developments in human resource environment structure. International developments: Global Competition: Companies competing upon global basis
Importance of the New or Morden concept of the marketing: The importance of the New or Morden concept of marketing may be described as under: 1. Helpful in produc
Define the concepts of marketing research. Market Research: Marketing research is the intelligence facility of a business enterprise. This implies the careful and goal st
Channel levels: The producer and the final customer are part of every channel. We will use the number of intermediary levels to designate the length of a channel. 1. Chann
Q-2 Explain Henry Assael Model of buying decision behaviour along with the diagram”.
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