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Q. Support Media used in advertisement?
Support Media: - Message is legible, brief written in bold letters attractive, eye-catching and it must depict the brand name. It has long exposure as well as can reach to larger population which is continuously on the move. Furthermore people are exposed to such advertising again and again by passing from the same side. Kinds of support media are:-
Q. Difficult to Evaluate percentage response? For estimate effectiveness some response is desired from the customers. However because total numbers of readers/ viewers of media
Buying roles: marketers have to go beyond the various influences on buyers and develop an understanding of how consumers actually make their buying decisions. Specifically, market
Identify and briefly describe the criteria you would use to help establish whether a variable is useful as a segmentation base.
Mm - wht is test mktg? Explain various approaches that are followed by FMCG co. in test mktg
3000 words assignment
QUESTION (a) What should management do at the time of Maturity stage to avoid decline of a product? Explain your answer with the help of different approaches at this stage. Sug
How a buyer can decides in making a purchase? A buyer has to take few decisions while making a purchase. For such decision there are several situations/transaction made through
Global Market Place Rapidly the world is shrinking with the advent of quicker communication, financial flows, and transportation. In the twenty-first century, firms may no lon
Determine the flexibility of advertising tool Flexibility of this tool is good since it can be used to communicate with a national audience or a particular specialised segment.
Question 1: (a) What are the different stages in consumer buying decision? (b) Explain the difference between routine and complex buying decision using appropriate exampl
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