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The constituents of the marketing communications mix
Business-to-business markets have usually been quite specific in terms of the promotional tools and media used to target audiences. Even though the use of advertising literature is very important, there has been a tendency to use a greater proportion of below-the-line activities. This contrasts with consumer markets, where a greater proportion of funds have been allocated to above-the-line activities. It's interesting that communications in the consumer market are moving towards a more integrated format, more similar in form to business-to-business model than was previously considered appropriate.
various approaches followed by FMCG companies in test marketing
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Describe the functions of channel of distributions Principally a channel of distribution performs the below functions: (a) It helps in establishing a regular contact with cu
In an executive meeting of March 2010, CEO Mary Shields praised the team for their 'excellent performance.' In fact, for fiscal years 2007 to 2009, MMI outpaced its closest competi
1.Considering the concept of product life cycle, where would you put video games in their life cycle? 2. Should video game companies continue to alter their products to include oth
what is the square root of 9?
need requirements about supermarket dbms management system
According to the MCCI Business Confidence Indicator (September 2010), the morale of business leaders is morose with a drop to 96.3 of the confidence level index(March 2010=100)
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