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Question:
(a) What is meant by marketing research? What are the main sources of data which should be included in a research brief?
(b) What is consumer black box? How many parts are in consumer black box?
(c) Discuss five reasons why a firm might wish to pursue a policy of "green marketing."
(d) What pricing strategy will be adopted by cellular phones (mobile phones) to enter the market?
Question 1: (a) Explain the importance of the theories of motivation in helping marketing practitioners understand why people buy? (b) (b) Is Customer loyalty synonymo
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Draw the typical profile(s) of Shoppers’ Stop customer segmen
Disadvantages of the direct marketing: May be seen as competing with existing intermedaies: may upset marketing intermediaries as sales through the direct marketing may be ta
Question 1: (i) Describe the storage facilities for the receipt of goods from suppliers. (ii) What are the factors involved in the arrangement of food in the store? (ii
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