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Question:
(a) What is meant by marketing research? What are the main sources of data which should be included in a research brief?
(b) What is consumer black box? How many parts are in consumer black box?
(c) Discuss five reasons why a firm might wish to pursue a policy of "green marketing."
(d) What pricing strategy will be adopted by cellular phones (mobile phones) to enter the market?
Q. How you will you measure the effectiveness of the ads? Advertising is a non personal structure of mass communication whose objective is to attract attention to provide infor
various approaches followed by FMCG companies in test marketing
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What is the role of personal selling in presentation and demonstration?
a. Suppose Asset A has an expected return of 10% and a standard deviation of 20%. Asset B has an expected return of 16% and a standard deviation of 40%. If the correlation betwe
Q. Choice of an advertising agency by location? A main consideration in the choice of an advertising agency is location of office of agency. A significant amount of communicati
QUESTION a) "Increasingly, companies are using direct marketing to reach carefully targeted customers more efficiently and to build stronger, more personal, one-to-one relation
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