Methods of setting the promotion budget, Marketing Management

Assignment Help:

QUESTION

a) "Increasingly, companies are using direct marketing to reach carefully targeted customers more efficiently and to build stronger, more personal, one-to-one relationships with them. Advances in information technology and new digital media are transforming the way direct marketing is performed by companies today". In this context, discuss the role of direct marketing as an IMC element.

b) Using appropriate examples explain the concept of ‘Societal Marketing'.

c) You are a marketing manager for a firm about to launch a new brand of mp3 player. This is the first time that an mp3 player will be promoted - there are no direct competitors. However there are firms selling CD players. Identify the elements of the promotion mix you will use at launch and explain how you will use them

d) Describe the commonly used methods of setting the promotion budget.


Related Discussions:- Methods of setting the promotion budget

Costco Wholesales, Perform an industry analysis detailing how they are over...

Perform an industry analysis detailing how they are overall performing . Research trends and projections for the future. Also complete a competitive analysis on Costco.

What is the meaning of selling concept, What is the meaning of selling conc...

What is the meaning of selling concept? Meaning: Selling concept declares that consumers will not buy adequate of the organization’s products unless the organization unde

Product mix, The portfolio of products that a given organization produces f...

The portfolio of products that a given organization produces for market consumption is the product mix.

Promotion mix tools to promote and sell your new product, You will develop ...

You will develop an effective marketing communication for a new product (Diet cupcakes) that you have still created and launched it on Abu Dhabi market. In this assignment you are

Value, what is modern and traditional value delivery approach???

what is modern and traditional value delivery approach???

Potential liability losses, As risk manager, you are concerned about the ad...

As risk manager, you are concerned about the additional liability exposure the firm will face if it accepts the project. you obtain an estimate of the annual total loss distributio

Context and marketing communications, Context and Marketing Communications ...

Context and Marketing Communications Organisations can be seen as open social systems (Katz and Kahn, 1978) in which all components of the unit or system are interdependent an

Market specialization, Market specialization: Here the firm concentr...

Market specialization: Here the firm concentrates on serving many needs of a particular customer group. An example would be a firm that sells an assortment to produce only t

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd