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QUESTION
a) "Increasingly, companies are using direct marketing to reach carefully targeted customers more efficiently and to build stronger, more personal, one-to-one relationships with them. Advances in information technology and new digital media are transforming the way direct marketing is performed by companies today". In this context, discuss the role of direct marketing as an IMC element.
b) Using appropriate examples explain the concept of ‘Societal Marketing'.
c) You are a marketing manager for a firm about to launch a new brand of mp3 player. This is the first time that an mp3 player will be promoted - there are no direct competitors. However there are firms selling CD players. Identify the elements of the promotion mix you will use at launch and explain how you will use them
d) Describe the commonly used methods of setting the promotion budget.
draw the Typical Profiles Of Shoppers Stop Customer Segments .
Q.How marketing & business are changing? Ans.: Companies should adopt a clear vision of the right direction in which to take their brands and challenged marketing c
What is Convenience Goods Do you remember, last time when did you buy a packet of butter or a soft drink or a grocery item? Perhaps you don't remember, or you would say last
The Boeing Company makes a number of different types of aircraft for the commercial airline industry, e.g., the 727, 747, 757, 767, and 777 jet models. Is there any way for Boeing
Explain Henry Assael Model of buying decision behavior .
Function of the physical supply: The second group of the marketing process is the physical supply. These are the functions that are related with creation of place and time u
WHAT ENVIROMENTAL FACTORS AFFECT SONYS PERFORMANCE
Explain about the decline stage of product life cycle. Decline Stage: A stage when sales demonstrate a downfall producer decides to abandon the market except only enough.
customer mind is a black box dicuss
What is the slope of a line that contains points (2,4) and (-2,-4) ?
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