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State the relationship marketing principles
Numerous organisations use relationship marketing principles, manifest in the form of customer relationship marketing or loyalty marketing programmes. This text is developed on relationship marketing principles, and marketing communications are considered to be a means by that long-term relationships among organisations, and between consumers and organisations, are developed.
State about the marketing mix Marketing comprise a number of activities. To start with, an organisation may decide on its target group of customers to be served. Once the tar
what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing.
Two nights ago, an astronomer took a picture of a small portion of the sky containing 10,000 stars. Last night, the astronomer took a picture of the same portion of sky (containi
does marketing help or use consumers
Q. Objective and Task Method? This scheme considers advertising as an investment and a mean to achieve long-term business objectives. Krick Patrick has defined objectives as we
Define the Position on Benefits for Positioning. Position on Benefits: This approach and strategy is closely associated to prior one. Here product is positioned upon its
Marketing a value proposition: In a marketing endeavour, what the firm offers to the customer is not a mere physical product, it offers a value proposition. The product offer
1. Consider an economy in which George and Harriet consume only ale and bread. Georgeís utility function is UG = aG(bG 1) where aG and bG are his consumption of ale and bread
how cost structure influence o in pricing a product/
the equation s=p shows the relationship between the amount george saves from each paycheck george saves and determines how much of a 128 dollar paycheck george save
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