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P r o du c t Mix: A product mix is the set of all products and items a specific seller offers for sale. A product mix consists of several product lines. A company's pro
what are four views of consumer behaviour?
Objectives of the sales promotion: the major objectives of the sales promotion are: 1. To increase buying response at the customers level, 2. To increase t
How does the mobile wallet payment value chain look like? And where in the payment value chain can we place the mobile wallet service?
Q. Principle of efficient Clint Agency Relationship? Principle of efficient Clint Agency Relationship:-following points improve the CAR effective. 1) Not to advertise for Im
Consumer mind is black box discus
Product related segmentation: Product use situations: one of the important bases is the product use situations. Different customers may use the same product in different use
Influence of environment: 1. Opportunity: an event in the environment that may be favourable to a company may be suitably exploited by it for the overall benefit of the
study the environmental & economical trends prevailing in Himachal & prepare a business plan for launching a new product
definition of brand
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