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What are the types of distribution channels in Place Strategies? Usually, a company has access to two main types of distribution channels as domestic intermediaries and foreign
Q. Illustrate ethical aspects of advertising? 1) Effect on culture: - Culture demotes to the way of life of group of people. It comprises life customs, morals, style, values,
process of buying
Describe in detail that how the Human Resource Environment is certainly structured. The human resource environment is structured along with the given categories, which are illu
How is solution to customer in personal selling process provided? Providing solutions to customer: After the presentation when any queries exist, in that case sales execu
Positioning strategies: 1. Attribute positioning: a company positions itself on an attribute, such as the size or the number of years in existence. Disneyland can adver
Product/Market Expansion Grid Companies should be looking to the future always. One useful device for recognizing growth opportunities for the future is the product/market exp
Steps involved in brand development
Question 1: (a) What are the different stages in consumer buying decision? (b) Explain the difference between routine and complex buying decision using appropriate exampl
What is probe what went wrong? Probe ’what went wrong: It happens while the product is having several special problems. In that case marketing department takes essential s
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