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What are the Durable Goods Durable goods are products that are used for a long period i.e., for months or years together. Illustrations of such goods are refrigerator, car,
what is test marketing and various approcehes that are followed by FMCG companies in test marketing
3x(squared)=21
Question: (a) Give five differences between the selling concept and marketing oriented concept. (b) Define the roles of advertising, sales promotion, personal selling and pu
Explain about the presentation and demonstration in personal selling process. Presentation and demonstration: Sales presentation starts along with briefing the product.
Factors affecting environmental appraisal: given, the same environmental conditions, no two strategies or two organizations would appraise the environment in a similar function. T
What marketing strategies are appropriate at each stage of the product life cycle? How can a company build and mange its product mix and product lines.
Ask a managing director of a large company made the following statement: "to be successful in business, all you need is a customer. you don''t need any of those tight little academ
Henry Assael Model of buying decision behavior along with thediagram
A negative reaction on the part of buyer to price change by your company
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