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Components of the promotion mix:- Promotion Mix comprises 5 elements i) Advertisement : - It is a non personal appearance of presentation of Good, Ideas, Services by a
what are product positioning concepts
Oligopoly Market The majority of the world’s diamonds comes from Country A and Country B. Suppose that the marginal cost of mining a diamond is $1,000 per diamond and that the dema
Question 1: (a) What are the major characteristics of a strong brand name? (b) What is the necessity for an organisation to make use of brand extension & flanker brand str
What is Cultural Environment? Cultural Environment: Cultural Environment Persistence of cultural values: Secondary and core beliefs shifts within secondary cultural valu
Pricing sensitivity: Nagle has identified nine factors that contribute to price sensitivity and has also presented various methods or techniques to measure it. The factors that co
You are actually a product. Like all products, "you" must be marketed for success. Write your own mission statement about your career and a goal statement of where you see yourselv
Problem (a) Why it is difficult to perform IP trace-back. (b) (i) Explain the packet marking approach to IP trace-back. (ii) What is the basic problem with this approach
What is Brand Personality? Brand Personality: In totality brands comprises more meaning and significance than tangible or perceivable product some to give. It is a highly
“Market Share is the best indicator of company performance.” Is this a reasonable statement?
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