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Question : (a) Explain the term service encounter. (b) With reference to examples of services, discuss the three levels of customer contact services. (c) One tre
What is Line Modernization in Product Line? Line Modernization: Even though the product line length is enough the line might require to be modernized. The matter is wheth
importance of product differentiation
What is marketing transaction? A marketing transaction is one in that the buyer and the seller, not individual of the nature of the product, skill mutual satisfaction the selle
Objective of pricing decision: a firm may choose its pricing objectives from any of the following: 1. To maximize the profits: the primary objective of the pricing decision i
As the opening vignette indicates, The Mayo clinic has been built as one of the most powerful services brands on its firmly held belief and focus on the experience of the patient.
Question 1: (a) Highlight what Business Continuity typically addresses in a business organization. (b) Explain how companies can use internal or external resources for disas
Q. Describe about advertising? Meaning :- It is derived as of the Latin word 'adverto' OR we can utter turn the customer towards the products. Definition: - As-per
Illustrate the term Image Pricing? Image Pricing: It is a variant of premium pricing as the objective is the similar to signal quality to uninformed buyers and utilize th
Many managers view the purpose of business as making profits, while others think that the purpose is being able to create and maintain a customer. From this perspective, a) Desc
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