Explain the term market research, Marketing Management

Assignment Help:

QUESTION 1

(a) Explain the term Market research.

(b) Highlight its importance and how it can be used to deal with competitors on the market.

QUESTION 2

You have been appointed as the Marketing Manager of L'Oreal Cosmetics in Mauritius.

i) Using examples from your business, describe the channels that may be used by your business to reach your target consumers.

ii) Do you think personal selling is more effective in the sale of cosmetics? If so, why?


Related Discussions:- Explain the term market research

Explain about return on investment, Q. Explain about Return on Investment? ...

Q. Explain about Return on Investment? Return on Investment: - Return on investment method is completely different method from other methods. This process consider advertisin

Test marketing, explain the various approaches that are followed by FMCG co...

explain the various approaches that are followed by FMCG companies in test marketing

Determine the concept of elasticity of demand, Determine the Concept of ela...

Determine the Concept of elasticity of demand Decision-making point of view, though, the knowledge of only the nature of relationships isn't sufficient. What is more significa

Purposes of illustration of print-ad-copy, Q. Purposes of Illustration of p...

Q. Purposes of Illustration of print-ad-copy? Illustration helps in attracting attention as well as arousing desire/ interest in advertisement. It assists the buyer in

What is available market, A vailable Market This may be refers to ...

A vailable Market This may be refers to the combination of those clients who have an interest in a particular product or service, access to it, and the funds to pay for it

Area, formula for the calculation of the area of equilateral triangle

formula for the calculation of the area of equilateral triangle

Case study, Cascade Soap Company Mike Bowers sells soap products to grocery...

Cascade Soap Company Mike Bowers sells soap products to grocery wholesalers and large retail grocery chains

Boston consulting group, Boston Consulting Group By using the matrix...

Boston Consulting Group By using the matrix, four kinds of SBUs can be identified as: a).   Stars   refer to   high- growth, high-share businesses or (they require a lar

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd