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QUESTION 1
(a) Explain the term Market research.
(b) Highlight its importance and how it can be used to deal with competitors on the market.
QUESTION 2
You have been appointed as the Marketing Manager of L'Oreal Cosmetics in Mauritius.
i) Using examples from your business, describe the channels that may be used by your business to reach your target consumers.
ii) Do you think personal selling is more effective in the sale of cosmetics? If so, why?
2(x + 4) = 30
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what are thepproaches used by FMCG companies in test marketing?
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Detail the full impact on the total business of The FBI due to the losses in the process in Inspection and Final Test.
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