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QUESTION 1
(a) Explain the term Market research.
(b) Highlight its importance and how it can be used to deal with competitors on the market.
QUESTION 2
You have been appointed as the Marketing Manager of L'Oreal Cosmetics in Mauritius.
i) Using examples from your business, describe the channels that may be used by your business to reach your target consumers.
ii) Do you think personal selling is more effective in the sale of cosmetics? If so, why?
"consumer mind is a block box"-discuss
Q. Selection of an advertising agency by Rates Charged? Rates Charged :- The rates offered by the advertising agency must be quite responsible. These rates must suits the pock
a. Suppose Asset A has an expected return of 10% and a standard deviation of 20%. Asset B has an expected return of 16% and a standard deviation of 40%. If the correlation betwe
Importance of the positioning or why positioning: 1. To create a distinctive place of a product or service in the minds of potential customers. 2. To provide a c
What is Promotion Research in scope of Marketing Research? Promotion Research: Promotion research encompasses all attempts by the marketers to converse the company’s off
what are the types of line streching? give its examples
Explain about the cultural factor in the consumer behaviour. Cultural Factor: This factor affects the consumer behaviour through his culture, social class and subculture.
Question 1: (a) "The only type of risk that that exists in the banking sector is credit risk". Do you agree? (b) Describe the concept of bank marketing. Question 2:
how to position the competitors in cross map.
differentiate the three types of buying situations during the purchase decision
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