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Problem 1:
Assume that you are the manager of front-line customer-service employees in a tourism/hospitality organisation. From this perspective, elaborate on the strategies that you would use to maximise the performance of the front-line employees during the service encounter.
Problem 2:
a) Describe how the personal characteristics of the buyer influence the consumer decision-making process.
b) Show the marketing implications resulting from the lack of physical evidence experienced by customers when choosing between competing services.
Marketing Marketing involves the right product available in the right place at the accurate time and ensure that the customer is aware of the product. Marketing is necessar
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