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Problem 1:
Assume that you are the manager of front-line customer-service employees in a tourism/hospitality organisation. From this perspective, elaborate on the strategies that you would use to maximise the performance of the front-line employees during the service encounter.
Problem 2:
a) Describe how the personal characteristics of the buyer influence the consumer decision-making process.
b) Show the marketing implications resulting from the lack of physical evidence experienced by customers when choosing between competing services.
Explain the main advantage of pricing skimming strategy. Pricing skimming strategy is definitely a cautious strategy that is more financial then commercial. Their main advantag
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Assessment 2 Written or Oral Questions Base on Samsung Sliding PC 7 Series. 1. What are the different media which you propose to choose & why? 2. Mention the budget allocation for
The use of Celebrity Endorsers: Your major headings should include the following: • Title Page • Table of Contents • Introduction • Literature Review • Analysis • Future Re
Store merchandising Store merchandising can be a complicated subject and various bulky books have been devoted to it. Simply, the term merchandising in the context of Store Mer
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3. Select any of the Godrej SBUs and undertake a PEST analysis with regard to its business. Identify products which can be considered for launch by the selected SBU.
If a consumer buy an items through a catalog over the phone with a credit card, is the credit card company a channel member? if the product is delivered by FedEx, is the FedEx a ch
on line marketing
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