Store merchandising

Store merchandising can be a complicated subject and various bulky books have been devoted to it. Simply, the term merchandising in the context of Store Merchandising means the method in which products (merchandise) are displayed and presented to the customer. The aim of merchandising is to promote sales in common and promote sales of particular products or product groups.

There is much more to store merchandising than merely selling good products at a competitive price and putting them onto the store shelves. Industries that sell products considers effective merchandising a science. They know that the way stores are merchandised can have a vital effect on sales and profits.