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1. Discuss Lipton's bases for segmenting Lipton's consumer markets. 2. Examine Lipton's target marketing strategy from the product offering seen above. 3. Explain and determine t
defined marketing management and its feature
Explain about the presentation and demonstration in personal selling process. Presentation and demonstration: Sales presentation starts along with briefing the product.
what is upward and downward streching of brands
1. What are the significant factors that have led to the success of Shoppers’ Stop? 2. Draw the typical profile(s) of Shoppers’ Stop customer segments.
Your company has the opportunity to set up a SBU to manufacture solar panels. Your company's cash flow is very tight so you want to be sure that this endeavor will at least pay fo
How is a customer retained for a long period with business? Apart from managing value chain and keeping up delivery network, firms require to develop strong bonds along with th
Describe four trends in macro market environment in retail industry. Describe their impact in retail industry and highlight the implications in the industry
Importance of the marketing in under developed or developing economy : Marketing has a special significance in under developed economics. A rapid development of the economy is p
What is economic utility of marketing? Economic Utility of Marketing: The extent to that, a product satisfied customer requirements and wants is called utility. The amount
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