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State the term- Consumer goods
Goods meant for personal consumption by households or ultimate consumers are known as consumer goods. This includes items such as toiletries, groceries, clothes etc. Based on consumers' buying behaviour consumer goods can be further classified as:
(i) Convenience Goods;
(ii) Shopping Goods; and
(iii) Speciality Goods.
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Give examples of product line strategies.
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explain the various elements of marketing process
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