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State the Concept of product and its classification
Product refers to the goods and services which are offered by organisation for sale. Here the marketers have to recognise that consumers aren't simply interested in the physical features of a product though a set of tangible and intangible attributes which satisfy their wants. For instance, when a consumer buys a washing machine he isn't buying simply a machine but a gadget which helps him in washing clothes. It also needs to be noted that term product refers to anything which can be offered to a market for attention, acquisition, or use. Hence, term product is defined as "anything that can be offered to a market to satisfy a want". It generally includes physical objects and services. In a broader sense, though, it not only includes physical objects and services but also supporting services such as brand name, packaging accessories, installation, after sales service etc.
What is concluded by definition of consumer behaviour? The definition of consumer behaviour conclude that this behaviour is the study of consumer about what they buy, while the
State the marketing communications tools There are five main marketing communications tools: advertising, sales promotion, public relations, direct marketing and personal selli
What is effect of decreasing in cost of selling in retaining customers of a firm? Decrease in Cost of Selling: A loyal set of customers maintains the selling cost down an
Tata Motors recently introduced the nano,the world''s least expensive car for the indian market.Can Tata succeed in targeting both the very low end of the auto market as well as th
what is right to safety
Probelm 1: (a) Outline the ways in which the STEP factors would affect the marketing function of a new brewery in Mauritius. (b) List and show the important elements of a co
What is marketing transaction? A marketing transaction is one in that the buyer and the seller, not individual of the nature of the product, skill mutual satisfaction the selle
A trapezoid midsegment measures 6. One of the bases measures 10. What is the measure of the other base? What rule makes this problem solvable
The term project for MKT 5160 is the creation of a marketing plan. This is an individual assignment. Your term project consists of creating a new product or service and developin
Primary grouping of direct marketing 4Cs framework signifies the key characteristics and shows relative effectiveness of the tools of promotion across various different charac
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