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Question:
(a) What do you understand by market efficiency and why is it important?
(b) Explain each form of market efficiency.
(c) Give any one test of weak-form and semi-strong form of market efficiency.
(d) Assess the importance of the Efficient Market Hypothesis to a fund manager.
Factors affecting media Planning:- (1) Nature of Product: Product to be advertised is able to be industrial/technical product or consumer product: Industrial/Technical produc
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Explain the involving marketing tourism using diagram
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What are the financial intermediaries? Financial intermediaries: Credit companies, banks and other businesses which help finance transactions or cover against the risks
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