Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
Q. Define the Media-Frequency in advertisement?
Media-Frequency: Media-frequency demotes to average number of times the audience is exposed to media-vehicle in a specific period of time. Higher media-frequency is favoured. Greater the frequencies more are the probabilities of advertisement message making deep impression on the minds of consumers. In case of print media the frequency of newspaper is very less as the receiver isn't exposed to the same newspaper for a long period of time.
On the next day he will be attainment the new newspaper moreover old newspaper will be discarded the same day. In case of magazine the media-frequency is more as same magazine may be opened by audience may a time as the magazine will be repeated after a month or after a fortnight.
In the case of television if an advertisement is given in a weekly T.V programme and if it is given once in every episode moreover say ad is given for four episodes then here frequency means number of times the audience are exposed to this advertisement in four week duration period. Higher frequency will create superior impressions on target audience. Therefore media with higher frequency should be selected.
Question : (a) Differentiate between the terms "efficiency and "effectiveness" within the management context. (b) Identify and clearly explain the four most common chall
1. Define international marketing and furnish its features. 2. avid Ricardo's theory of comparative advantage is an improvement over Adam Smith's theory of absolute advantage.
Problem 1 (a) Describe the characteristics of Web sites in terms of: - Product oriented characteristics - Corporate oriented characteristics (b) Describe the role of the
Exchange, transactions, and relationships Marketing occurs while people decide to satisfy wants and needs through exchange. Exchange is the act of getting a desired object fro
concepts and different core of marketing
describe management skills
Types of selling We have categorized selling into different areas. For example: Selling for a manufacturer Selling for a distributor Selling for a wholesaler Sellin
where you want to go in life and how you are going to get there by using social media?
Question 1: (a) Explain what you understand by the term marketing concept and how it evolved from the production concept and the sales concept? (b) How does the marketing
What is Maturity Stage of Product Life Cycle? Maturity Stage: A period of a slowdown in sales growth as productions achieved acceptance by most potential buyers. Profits s
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +91-977-207-8620
Phone: +91-977-207-8620
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd