Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
Q. Define the Media-Frequency in advertisement?
Media-Frequency: Media-frequency demotes to average number of times the audience is exposed to media-vehicle in a specific period of time. Higher media-frequency is favoured. Greater the frequencies more are the probabilities of advertisement message making deep impression on the minds of consumers. In case of print media the frequency of newspaper is very less as the receiver isn't exposed to the same newspaper for a long period of time.
On the next day he will be attainment the new newspaper moreover old newspaper will be discarded the same day. In case of magazine the media-frequency is more as same magazine may be opened by audience may a time as the magazine will be repeated after a month or after a fortnight.
In the case of television if an advertisement is given in a weekly T.V programme and if it is given once in every episode moreover say ad is given for four episodes then here frequency means number of times the audience are exposed to this advertisement in four week duration period. Higher frequency will create superior impressions on target audience. Therefore media with higher frequency should be selected.
income inreased by 10% later decreased by 10%. total change in % in income
what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing
Problem 1: Define the term motivation and describe Maslow's contribution to motivation. Problem 2: (a) Discuss the needs and requirements for Market segmentation? (b
one primary segmets and two secondary segments
WHAT ARE THE PRODUCT MIX OF LG COMPANY IN REFRIGIRATOR
Marketing management: Meaning and definition: marketing management is a compound word "marketing plus management'. Marketing is the total system of the business activities wh
1. Use any tool of the promotion mix tools to promote and sell your new product “Diet cupcakes”. Specify the tools and the reason for selecting it. 2. Screen the communication o
Question 1: (a) Globalisation requires new knowledge coordinating structure. Explain and use relevant examples to illustrate your answer. (b) Consider the various competenc
Boston Consulting Group By using the matrix, four kinds of SBUs can be identified as: a). Stars refer to high- growth, high-share businesses or (they require a lar
how do i simplify 7ab(to the -2 power) divided by 3w
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +91-977-207-8620
Phone: +91-977-207-8620
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd