Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
Q. Define the Media-Frequency in advertisement?
Media-Frequency: Media-frequency demotes to average number of times the audience is exposed to media-vehicle in a specific period of time. Higher media-frequency is favoured. Greater the frequencies more are the probabilities of advertisement message making deep impression on the minds of consumers. In case of print media the frequency of newspaper is very less as the receiver isn't exposed to the same newspaper for a long period of time.
On the next day he will be attainment the new newspaper moreover old newspaper will be discarded the same day. In case of magazine the media-frequency is more as same magazine may be opened by audience may a time as the magazine will be repeated after a month or after a fortnight.
In the case of television if an advertisement is given in a weekly T.V programme and if it is given once in every episode moreover say ad is given for four episodes then here frequency means number of times the audience are exposed to this advertisement in four week duration period. Higher frequency will create superior impressions on target audience. Therefore media with higher frequency should be selected.
clear this topic
State the marketing communications tools There are five main marketing communications tools: advertising, sales promotion, public relations, direct marketing and personal selli
Model of the buyer behaviour: The straight point for understanding buyer behaviour is also vital in the marketing is a simultaneous response model shown in the figure below. Ma
pryamid structure at information system
Jill is the leading scorer on her basketball team, with an average of 13.2 points per game. Which best describes Jill"s scoring average:rate ir ratio?
Question : (a) Differentiate between the terms "efficiency and "effectiveness" within the management context. (b) Identify and clearly explain the four most common chall
Explain about the e-commerce briefly. Electronic commerce, also termed as e-business, a term for all types of business which are established electronically particularly over th
Plastics processing (a) In injection molding, shrinkage is defined by the difference in size of the molded part (at room temperature) and the size of the mold cavity. The moldi
what is basic strategy and organizational of resources
Explain about Business Marketing. When customer is the focus of all activities marketer has not to search customer to seek response to his products. Customer group is decided f
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +91-977-207-8620
Phone: +91-977-207-8620
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd