Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
Q. Define the Media-Frequency in advertisement?
Media-Frequency: Media-frequency demotes to average number of times the audience is exposed to media-vehicle in a specific period of time. Higher media-frequency is favoured. Greater the frequencies more are the probabilities of advertisement message making deep impression on the minds of consumers. In case of print media the frequency of newspaper is very less as the receiver isn't exposed to the same newspaper for a long period of time.
On the next day he will be attainment the new newspaper moreover old newspaper will be discarded the same day. In case of magazine the media-frequency is more as same magazine may be opened by audience may a time as the magazine will be repeated after a month or after a fortnight.
In the case of television if an advertisement is given in a weekly T.V programme and if it is given once in every episode moreover say ad is given for four episodes then here frequency means number of times the audience are exposed to this advertisement in four week duration period. Higher frequency will create superior impressions on target audience. Therefore media with higher frequency should be selected.
Two stage channel of distribution This is the most commonly used channel of distribution for the sale of consumer goods. In this case, there are two middlemen used, n
#what is personal selling,direct marketing,exhibitions?
What do you think that thisbrand promotion technique can benefits an organisation by incresing sale
what are the identifying the major channel alternatives ?
Affordability Based Pricing : The affordability based pricing is relevant in regard of necessary commodities, which meet the basic requirement of all sections of peop
define company`s marketing environment.what are the actors and forces that constitute company`s marketing environment? discuss
Question: "If a decade ago, we had had a greater understanding of the business and organizational dynamics of technology, I think we would now have an even greater payback from
Question 1: (a) Explain the rationale behind financial sector development and liberalisation in a developing economy like Mauritius. (b) Discuss the various policy and inst
1. As the first to set up an international air express business in 1969, DHL had the first- mover advantage over other companies. Is being a first mover as advantageous for a servi
identify and briefly describe four trends in the macro /market environment
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +91-977-207-8620
Phone: +91-977-207-8620
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd