Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
Q. Define the Media-Frequency in advertisement?
Media-Frequency: Media-frequency demotes to average number of times the audience is exposed to media-vehicle in a specific period of time. Higher media-frequency is favoured. Greater the frequencies more are the probabilities of advertisement message making deep impression on the minds of consumers. In case of print media the frequency of newspaper is very less as the receiver isn't exposed to the same newspaper for a long period of time.
On the next day he will be attainment the new newspaper moreover old newspaper will be discarded the same day. In case of magazine the media-frequency is more as same magazine may be opened by audience may a time as the magazine will be repeated after a month or after a fortnight.
In the case of television if an advertisement is given in a weekly T.V programme and if it is given once in every episode moreover say ad is given for four episodes then here frequency means number of times the audience are exposed to this advertisement in four week duration period. Higher frequency will create superior impressions on target audience. Therefore media with higher frequency should be selected.
If somebody is analytical then it means the one is always thinking about things - analyzing, pondering, etc. A one who is analytical will have all of the facts about something befo
Explain the product life cycle? Product Life Cycle (PLC): PLC is based upon the premise which a new product enters a life cycle once this is launched into the market. The
What are the various stages of new product development? Each of New Product Development’s stages involves considerable study and analysis at each stage. A management decision i
The responsibility of the Marketing Communication Manager is to sense those elements that can not be strong now but which in the future may have an impact on the organization and
What are the reasons of channels of distribution in economic system? Channels of distribution in any specified economic system emerge due to the following reasons: Effici
A Chennai based soft –drink company has proposed to launch a new variant of Soft-drink in three flavours lemon , rose , and orange priced at Rs.6 /- ,Rs.7/- Rs.8 /- in 300ml bottl
What are the facilitating participants of distribution channels? Facilitating Participants: Financial Institutions: Financial institutions give the essential finances
QUESTION (a) What should management do at the time of Maturity stage to avoid decline of a product? Explain your answer with the help of different approaches at this stage. Sug
Question: (a) What is meant by inventory? (b) Name the typical items carried in inventory. (c) What are the assumptions for the Economic Order Quantity (EOQ)? (d) What
Increase in Non commercial Ads: - These days a variety of non commercial ads are issued by government departments Social organizations for general public. For instance ad on awaren
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +91-977-207-8620
Phone: +91-977-207-8620
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd