Ethical aspects of advertising - moral degradation, Marketing Management

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Q. Ethical aspects of advertising - Moral Degradation?

Moral Degradation: - Giving sexual-appeal has turn into very common practice for gaining attention of viewer. It is extremely common in the ads of cigarette, liquor, personal products, deodorants etc. Such ads have extremely wrong impact on the mind of viewers particularly children and youths. They are losing their moral values.

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