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Question 1: McCarthy (1960) formulated the concept of 4Ps- Product, Promotion, Price and Place marketing mix. For several years these were the principal foundation on which
Give a brief overview about Advertising. Meaning of Advertising: “Any paid type of non-personal presentation and promotion of concepts, services or goods by an identified
The derivative of a function is an important tool in mathematics. The motion of derivative was introduced to solve problems of Physics concerning motion of an object. The velocity
Question 1: You have just been appointed as Food & Beverage Controller of a medium -size hotel and you have been requested to set up a new control system. (i) Explain in d
seal-dip pricing
Importance of the study of the consumer behaviour: in olden days, the importance of consumers behaviour was not realized because it was sellers in the olden days, the importance o
State the Objectives of marketing communications Objectives of this module are to: Examine concept of exchange in the marketing context; Assess role of promotion in t
Define the nature of personal selling within significant points. Nature of personal selling: There are different types of sales jobs utilize to sell the product of the
Think about a specific sales job with a specific company that you might want to do. Then,if you were starting your own prospect list, explain in detail how you would use your own
A Chennai based soft –drink company has proposed to launch a new variant of Soft-drink in three flavours lemon , rose , and orange priced at Rs.6 /- ,Rs.7/- Rs.8 /- in 300ml bottl
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