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what is upward and downward streching of brands
What is function of research of marketing? Functions of Research of Marketing: This means the intelligence service of organization marketing research assists in analyzing
Brand policies and strategies: Other brand policies and strategies are: 1. Multiple brand policy: under this policy, the manufacturer uses different brands for his
What are the personal factors to determine the consumer behaviour? Personal Factors: A consumer’s decisions are also influenced by his personal characteristics with age,
with reference to the purchase of a new television set explain the buying decision process which a typical consumer goes through demonstrate how company can formulate their marketi
Question 1: (a) Explain in thorough details what is advertising. (b) A standard definition of advertising is said to have five basic components. With particular reference
What is of Price Bundling? Price Bundling: If the products are associated but are non-substitutes that are complementary or independent one strategic alternative for the
According to the 2008 Transparency International corruption perception report, Mauritius is ranked 43rd with a score of 5.5 out of 10 and the best among African countries just
Question 1: (a) Describe a Press conference. (b) A Press Conference could be planned well in advance to make it effective. Several elements should be considered to make it s
what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing
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