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Question 1:
(a) What are the different stages in consumer buying decision?
(b) Explain the difference between routine and complex buying decision using appropriate examples of products to illustrate your answer.
Question 2:
(a) Discuss the role and influence of personal factors in a car purchase decision.
Question 3:
(a) Using any two motivational theories describe their influences on consumer Behaviour.
Question 4:
Describe the following terms used in marketing psychology :
(a) Demographics
(b) Cognitive dissonance (c) Cultural influences on consumer behaviour (d) Family Life Cycle
Question 5:
Nowadays customers and Marketers are making more and more use of the internet. Elaborate on the advantages and disadvantages of using the internet as a marketing tool.
marketing process
Considering the concept of product life cycle, where would you put video games in their life cycle?
How is information in technology and organizational structure affected? Conversely, information systems have enabled companies to gain many benefits as like efficiency gains, q
The Nosmell Nutrient Compnay has placed an order for the coming month for 500 tons of nitrate, 800 tons of phosphate, and 1,200 tons of potash. The company blends these ingredients
Q. Effect of past-advertisement? Methods of evaluation advertisement effectiveness assumes that response of customers in test-area is the outcome of advertisement done in test
What is difference between value proposition and positioning
what challenge will Groupon face in the future
Question 1: There is an ongoing debate between "standardization" and "adaptation" pertaining to global advertising. Critically evaluate the different sides of the arguments in
what are the various attributes a buyer will expect on consumer goods and why do companies offer different products for different customers? explain with the theories involved in i
Question 1: Apply the PESTEL Model to the Financial Services Sector in Mauritius, identifying opportunities and threats. Question 2: Analyse the steps in the Strategic
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