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Question 1:
(a) What are the different stages in consumer buying decision?
(b) Explain the difference between routine and complex buying decision using appropriate examples of products to illustrate your answer.
Question 2:
(a) Discuss the role and influence of personal factors in a car purchase decision.
Question 3:
(a) Using any two motivational theories describe their influences on consumer Behaviour.
Question 4:
Describe the following terms used in marketing psychology :
(a) Demographics
(b) Cognitive dissonance (c) Cultural influences on consumer behaviour (d) Family Life Cycle
Question 5:
Nowadays customers and Marketers are making more and more use of the internet. Elaborate on the advantages and disadvantages of using the internet as a marketing tool.
Describe the important roles participants of a distribution channels. Participants in the Channel: There are two kinds of participants into the channel. The first partici
What are the objectives of Public Relations? Objectives of Public relations are as illustrated below: Public relations give a service for the company by helping to provid
Function of the channels of distribution or the role of middle man or intermediaries: 1. Information: Middle men have a role in providing information about the market t
what''s Challenges in Implementing E-CRM?
Explain about the buying decision process? Organizational buying is the decision-making process in that one organization receives the resources by other organization gives i
place\distribution
What is the role of marketing information system in marketing environment? The subsystem of Marketing Information System is interrelated and interdependent so as to meet the ne
(a) Differentiate the substitution effect and income effect of a price change and illustrate same by way of a diagram for the case of a normal good. (b) Describe with example t
Explain about the age and stage in life cycle. Age and Stage in Life Cycle: The need for various product changes along with passing of age. Life for all children and babi
Explain about the overall objective of Marketing Information System. The overall objective of MIS is to give inputs by target markets, marketing channels, publics, competitors
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