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Question 1:
(a) What are the different stages in consumer buying decision?
(b) Explain the difference between routine and complex buying decision using appropriate examples of products to illustrate your answer.
Question 2:
(a) Discuss the role and influence of personal factors in a car purchase decision.
Question 3:
(a) Using any two motivational theories describe their influences on consumer Behaviour.
Question 4:
Describe the following terms used in marketing psychology :
(a) Demographics
(b) Cognitive dissonance (c) Cultural influences on consumer behaviour (d) Family Life Cycle
Question 5:
Nowadays customers and Marketers are making more and more use of the internet. Elaborate on the advantages and disadvantages of using the internet as a marketing tool.
The balance of the communications mix Role of advertising and sales promotions in business-to-business communications is mainly to support personal selling effort. This cont
Question: Marketing Research plays a crucial role in any company. However, Marketing research is a time consuming and expensive process and therefore, requires careful plannin
What are the differences between Marketing Research and Marketing Information System? Basics points of differentiates in between Marketing Research and Marketing Information Sy
QUESTION 1 You have been appointed as a marketing manager for a restaurant selling ‘healthy food' in the city centre. They have asked for your advice on advertising their produ
Discuss about Sales Promotion in shortly. Meaning of Sales Promotion: Sales promotion comprises several communications activities which try to offer added value or incent
Question 1: a) Consider that you are the manager of a tourism or hospitality organisation. In this context, explain the benefits of using the marketing concept in your organisa
Considering the concept of product life cycle, where would you put video game in their life cycle
Discuss the basic steps involved in management of the organization''s sales force:setting sales force objectives
Marketing communications Marketing communications recognise the development of channel or trade marketing. Numerous organisations have moved away from the traditional control
Demand Based Pricing : Described methods belong to the category of demand / market based pricing:- 1. What the Traffic can Bear' Pricing 2. Skimming Pricing 3. Penetration
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