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Question 1:
(a) What are the different stages in consumer buying decision?
(b) Explain the difference between routine and complex buying decision using appropriate examples of products to illustrate your answer.
Question 2:
(a) Discuss the role and influence of personal factors in a car purchase decision.
Question 3:
(a) Using any two motivational theories describe their influences on consumer Behaviour.
Question 4:
Describe the following terms used in marketing psychology :
(a) Demographics
(b) Cognitive dissonance (c) Cultural influences on consumer behaviour (d) Family Life Cycle
Question 5:
Nowadays customers and Marketers are making more and more use of the internet. Elaborate on the advantages and disadvantages of using the internet as a marketing tool.
describe different stages of channel design process
# what are the uncontollable variables you think may affect the segment of your camera
Question 1: a) What is meant by Customer Relationship Management (CRM)? b) Nestlé's products include baby food, bottled water, breakfast cereals, coffee, confectionery, da
You are the Marketing Consultant working for a client in ANY ONE of the following firms: a soft drink manufacturer, a mobile telephone service provider, a bank, or a retail oper
Managerial Decision I: Developing advertising strategies by understanding key demographic variables To understand the demographics of your target audience, you obtain data on Fa
what is test marketing ? explain the various approaches that are followed by FMCG companies in test marketing?
QUESTION a) Explain fully why and how government intervenes in the foreign exchange market b) "Changes in the equilibrium exchange rate between a pair of currencies relies o
hitting competitive brands may leave a negative impression on the customers? Justify your answer.
approaches of fmcg companies in test marketing
1.Considering the concept of product life cycle, where would you put video games in their life cycle?
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