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Question 1:
(a) What are the different stages in consumer buying decision?
(b) Explain the difference between routine and complex buying decision using appropriate examples of products to illustrate your answer.
Question 2:
(a) Discuss the role and influence of personal factors in a car purchase decision.
Question 3:
(a) Using any two motivational theories describe their influences on consumer Behaviour.
Question 4:
Describe the following terms used in marketing psychology :
(a) Demographics
(b) Cognitive dissonance (c) Cultural influences on consumer behaviour (d) Family Life Cycle
Question 5:
Nowadays customers and Marketers are making more and more use of the internet. Elaborate on the advantages and disadvantages of using the internet as a marketing tool.
Ask question #Minimum 100 words accept 1. Based on the segmentation variables discussed in the chapter, construct a profile for Vanilla Bicycle’s probable target market. ed#
Question 1: (a) Describe the main stages in the buying decision process that customers typically go through, and explain the relevance of this process to a company marketing
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