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Function of the physical supply: The second group of the marketing process is the physical supply. These are the functions that are related with creation of place and time u
Define about the corporate advertising Many organisations recognise usefulness and significance of good public relations. This is due to the high credibility attached to messa
Question 1: It is commonly said that political risks are among the most important ones to consider when a firm is considering to commit itself to invest in a foreign country. F
Question 1: (a) Describe the Leavitt's model of change affecting a knowledge culture. (b) What type of culture is needed at the individual and managerial level in order to
do you think paradigm shifts having taken place in marketing?
explain the various approaches that are followed by FMCG companies in test marketing
#ques1. “Consumer mind is a Black Box” –Discusstion..
Disadvantages of the direct marketing: May be seen as competing with existing intermedaies: may upset marketing intermediaries as sales through the direct marketing may be ta
various approaches that are followed by fast moving consumer goods companies in test marketing
What are the Two types of exchange Two types of exchange signify extremes in a spectrum of exchange transactions. In industrial societies market exchanges have tended to domin
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