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Explain about the overall objective of Marketing Information System.
The overall objective of MIS is to give inputs by target markets, marketing channels, publics, competitors and other forces for changing, creating and enhancing the marketing decisions.
how should shopper stop develop its demand forecast
Product life Cycle Strategies After launching a new product, management expects it will enjoy a long and profitable life. However, Management is also aware of that each of pro
Question: "Customer care has long been a major training requirement for organizations which seek the so-called "sustainable competitive advantage". This comes as no surprise wh
Describe in detail about Sales promotion This refers to short-term and temporary incentives to purchase or induce trials of new goods. Tool includes contests, games, gifts, tr
Full market coverage: here a firm concentrates on serving many needs of a particular customer group. Only very large firms can undertake a full market coverage strategy. Examples
Review literature on people
#ques1. “Consumer mind is a Black Box” –Discusstion..
explain creative selling and its advantages
Need\Importance of a Marketing Information System: The need for marketing information can be understood by the following points: 1. Marketing activity is becoming more compl
Buying roles: marketers have to go beyond the various influences on buyers and develop an understanding of how consumers actually make their buying decisions. Specifically, market
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