Product/market expansion grid, Marketing Management

Assignment Help:

Product/Market Expansion Grid

Companies should be looking to the future always. One useful device for recognizing growth opportunities for the future is the product/market expansion grid. The market/ product expansion grid is a portfolio planning tool for recognizing company growth opportunities through the following:

1). Market Penetration-building more sales to existing customers without changing   manufacture in any way (instance, adding more stores).

2). Market Development-a schema for company growth by identifying a developing new markets for current company products (instance, geographical and demographic markets).

3). Product Development-a schema for company growth by offering modified or new manufacture to current markets.

4). Diversification-a schema for company growth by beginning up or acquiring businesses outside the company's current markets and products.


Related Discussions:- Product/market expansion grid

Determine about the competition- pricing decisions, Determine about the Com...

Determine about the Competition- pricing decisions Price charged by the competitor for similar product is a significant determinant of price.  A marketer wouldn't like to ch

Factors affecting the life cycle of a product, Factors affecting the life c...

Factors affecting the life cycle of a product: there are many factors that affect the life cycle of a product. Statement of Joe Dean is very important in this regard. He said, "th

Define the term total quality management, Define the term total quality man...

Define the term total quality management. TQM is stands for total quality management: In a strategic context, QM is most accurately categorized as a tactic for carrying o

Focusing by marketing customer, How is Marketing Customer Focused? It i...

How is Marketing Customer Focused? It is the Nature of Marketing. Marketing tends to assure and delight customer. The functions of marketing should be directed and focused at t

Give the example of marketing communications, Give the example of marketing...

Give the example of marketing communications For instance, many organisations in airline industry have shifted their attention to the needs of travel trade, customers and compe

State the methods of price fixation, State the Methods of price fixation ...

State the Methods of price fixation Methods of fixing price can be broadly divided into the subsequent categories. 1. Cost based pricing 2. Competition based pricing 3

Buying decision process, Q.  Described briefly the steps in buying decisio...

Q.  Described briefly the steps in buying decision process. Ans.: The marketing scholars have developed a "stage model" of the buying process. The consumer passes via 5 stag

Defining marketing communications, Defining Marketing Communications T...

Defining Marketing Communications There is no universal definition of marketing communications and there are many interpretations of the subject. Table below represents some o

Back to nature case study, 1. Describe Back to Nature’s target market. [5 m...

1. Describe Back to Nature’s target market. [5 marks] 2. Outline Back to Nature’s (business and marketing) objectives. [5 marks] 3. Describe and evaluate the promotional strategies

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd