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Product/Market Expansion Grid
Companies should be looking to the future always. One useful device for recognizing growth opportunities for the future is the product/market expansion grid. The market/ product expansion grid is a portfolio planning tool for recognizing company growth opportunities through the following:
1). Market Penetration-building more sales to existing customers without changing manufacture in any way (instance, adding more stores).
2). Market Development-a schema for company growth by identifying a developing new markets for current company products (instance, geographical and demographic markets).
3). Product Development-a schema for company growth by offering modified or new manufacture to current markets.
4). Diversification-a schema for company growth by beginning up or acquiring businesses outside the company's current markets and products.
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Identify and briefly describe four trends in the macro/market environment that will have or recently had an influence on the selected industry.
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i) The monthly (or whatever period the futures contract is specified in) listed price of each of the four contracts for a period of 12 months. ii) The monthly spot prices for e
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