Product/market expansion grid, Marketing Management

Assignment Help:

Product/Market Expansion Grid

Companies should be looking to the future always. One useful device for recognizing growth opportunities for the future is the product/market expansion grid. The market/ product expansion grid is a portfolio planning tool for recognizing company growth opportunities through the following:

1). Market Penetration-building more sales to existing customers without changing   manufacture in any way (instance, adding more stores).

2). Market Development-a schema for company growth by identifying a developing new markets for current company products (instance, geographical and demographic markets).

3). Product Development-a schema for company growth by offering modified or new manufacture to current markets.

4). Diversification-a schema for company growth by beginning up or acquiring businesses outside the company's current markets and products.


Related Discussions:- Product/market expansion grid

Retailing and wholesaling, Retailing and Wholesaling   Retailing an...

Retailing and Wholesaling   Retailing and wholesaling consist of various organizations bringing services and goods from the point of manufacture to the point of use. Retail

Effective traffic demands, The problem formulation are: R ...

The problem formulation are: R the set of all mesh routers N number of mesh routers K the maximum

What are the several types of promotional schemes, What are the several typ...

What are the several types of promotional schemes? Different types of promotional schemes are distributed within the following manner as given here: a) Consumer-promotion to

Influence of environment in marketing, Influence of environment: 1.   ...

Influence of environment: 1.       Opportunity: an event in the environment that may be favourable to a company may be suitably exploited by it for the overall benefit of the

Introduction to market segmentation, Market segmentation Concept and d...

Market segmentation Concept and definition: the concept of the market segment is based on the fact that the markets of the commodities are not homogenous but they are heterog

Mega marketing, Mega marketing: It is the strategic coordination of the...

Mega marketing: It is the strategic coordination of the economic, psychological, and political and public relations skills to gain the corporations of a number of the parties i

What is consumer satisfaction about the marketing, What is consumer satisfa...

What is consumer satisfaction about the marketing? Consumer satisfaction: Today’s customers face a growing range of choices in the products and services they can buy. The

Find out fncs, Given the locations of mesh routers and their traffic demand...

Given the locations of mesh routers and their traffic demands, one can have the network configuration designed A network configuration is called a feasible network configuration (F

Evaluate current market strategies, Virgin Mobile (VMA) Australia is a lead...

Virgin Mobile (VMA) Australia is a leading consumer focused mobile network with its headquarters based in Sydney. VMA has official retail stores located in the following Australian

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd