Product/market expansion grid, Marketing Management

Assignment Help:

Product/Market Expansion Grid

Companies should be looking to the future always. One useful device for recognizing growth opportunities for the future is the product/market expansion grid. The market/ product expansion grid is a portfolio planning tool for recognizing company growth opportunities through the following:

1). Market Penetration-building more sales to existing customers without changing   manufacture in any way (instance, adding more stores).

2). Market Development-a schema for company growth by identifying a developing new markets for current company products (instance, geographical and demographic markets).

3). Product Development-a schema for company growth by offering modified or new manufacture to current markets.

4). Diversification-a schema for company growth by beginning up or acquiring businesses outside the company's current markets and products.


Related Discussions:- Product/market expansion grid

What is socio-cultural segmentation, What is Socio-Cultural Segmentation? ...

What is Socio-Cultural Segmentation? Socio-Cultural Segmentation: Consumer markets are subdivided within segments upon the origin of social-cultural variables as social c

Concept of product life cycle, Considering the concept of product life cycl...

Considering the concept of product life cycle, where would you put video games in their life cycle?

Product packaging, Product packaging: Meaning & definition: The p...

Product packaging: Meaning & definition: The packaging of a consumer product is an important part of the marketing plan. There are many factors to be considered while des

How to use switch-case-end, MATLAB program to call all programs EX: 1: Prob...

MATLAB program to call all programs EX: 1: Problem P1 2: Problem P2 …………………………………… 6: Problem 6x how to write?

CASELET, How should Shoppers? Stop develop its demand forecasts? Caselet 2 ...

How should Shoppers? Stop develop its demand forecasts? Caselet 2 The

Explain porters generic strategies, Question 1: Apply the PESTEL Model ...

Question 1: Apply the PESTEL Model to the Financial Services Sector in Mauritius, identifying opportunities and threats. Question 2: Analyse the steps in the Strategic

Advantages of product branding to producers, Advantages to producers 1...

Advantages to producers 1.       Easy to advertise: when the product or producers of an enterprise are marked with a particular brand, it makes very easy for the enterprise

What is internal marketing, What is internal marketing? Internal Marke...

What is internal marketing? Internal Marketing: Holistic marketing includes internal marketing, making sure that everyone into the organization embraces suitable marketing

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd