Product/market expansion grid, Marketing Management

Assignment Help:

Product/Market Expansion Grid

Companies should be looking to the future always. One useful device for recognizing growth opportunities for the future is the product/market expansion grid. The market/ product expansion grid is a portfolio planning tool for recognizing company growth opportunities through the following:

1). Market Penetration-building more sales to existing customers without changing   manufacture in any way (instance, adding more stores).

2). Market Development-a schema for company growth by identifying a developing new markets for current company products (instance, geographical and demographic markets).

3). Product Development-a schema for company growth by offering modified or new manufacture to current markets.

4). Diversification-a schema for company growth by beginning up or acquiring businesses outside the company's current markets and products.


Related Discussions:- Product/market expansion grid

Trignometry, 2(cosx+cos2x)+sin2x(1+cos2x)=2sinx

2(cosx+cos2x)+sin2x(1+cos2x)=2sinx

Growth in media and increase in industrialization by ads, Q. Growth in medi...

Q. Growth in media and Increase in industrialization by ads? Growth in media: - Earlier extremely less media sources were available to advertisers for communicating with targe

Forms of product or service promotion, Forms of Consumer Promotion: 1 ...

Forms of Consumer Promotion: 1 free distribution of samples: it involves free distribution of samples to ultimate consumers. The samples may be distributed door to door or ma

Show the disadvantages of support media, Q. Show the Disadvantages of Suppo...

Q. Show the Disadvantages of Support media ? 1) Detailed message can't be given by support advertising as passerbies' view the signboards are only for few seconds. 2) Someti

Case study solution, why mayo clinic i so good at customer service

why mayo clinic i so good at customer service

Illustrates the term product, Illustrates the term product? In straight...

Illustrates the term product? In straightforward words we can say that Product is anything which can be given to a market to satisfy a need or want. This represents a solution

Marketing system affected by company strategy, How is the marketing system ...

How is the marketing system affected by company strategy? Marketing System influences company strategy: Marketing has its own sub system that interacts along with each ot

Marketing, Does marketing exisit solely to increase profit?

Does marketing exisit solely to increase profit?

Attributes a buyer will expect, what are the various attributes a buyer wil...

what are the various attributes a buyer will expect on consumer goods and why do companies offer different products for different customers? explain with the theories involved in i

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd