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Product/Market Expansion Grid
Companies should be looking to the future always. One useful device for recognizing growth opportunities for the future is the product/market expansion grid. The market/ product expansion grid is a portfolio planning tool for recognizing company growth opportunities through the following:
1). Market Penetration-building more sales to existing customers without changing manufacture in any way (instance, adding more stores).
2). Market Development-a schema for company growth by identifying a developing new markets for current company products (instance, geographical and demographic markets).
3). Product Development-a schema for company growth by offering modified or new manufacture to current markets.
4). Diversification-a schema for company growth by beginning up or acquiring businesses outside the company's current markets and products.
You are required to critically examine the current marketing orientation of an organisation of your choice. This may be an organisation that operates in your own country, or an in
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As discussed in the video lectures for this module, the president plays many different roles: Chief of State; Chief Executive; Chief Diplomat; Commander-in-Chief; Chief Legislator.
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