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Product/Market Expansion Grid
Companies should be looking to the future always. One useful device for recognizing growth opportunities for the future is the product/market expansion grid. The market/ product expansion grid is a portfolio planning tool for recognizing company growth opportunities through the following:
1). Market Penetration-building more sales to existing customers without changing manufacture in any way (instance, adding more stores).
2). Market Development-a schema for company growth by identifying a developing new markets for current company products (instance, geographical and demographic markets).
3). Product Development-a schema for company growth by offering modified or new manufacture to current markets.
4). Diversification-a schema for company growth by beginning up or acquiring businesses outside the company's current markets and products.
various approaches that are followed by fast moving consumer goods companies in test marketing
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This comprises the marketing tools and techniques an organization uses to achieve its targets relative to a specific goal market audience.
place\distribution
various approches followed by FMCG companies in test marketing
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A chair manufacturer finds that it costs $ 9800 to manufacture 270 chairs and $ 16675 to manufacture 520 chairs in one day, including all costs associated with the factory and the
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