Corporate communication plan, Marketing Management

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Question1

‘A company requires a Corporate Communication plan to assist guarantee the success of its overall business plan.' In the light of the above how would you go about elaborating a Corporate Communication plan?

Question 2

Corporate Communication experts represent the Corporation's voice, its reputation, integrity and image. Discuss.

Question 3

Describe how the following management functions:

Public Relations
Employee Relations
Community Relations
Advertising
Media Relations.

Are related to Corporate communication and help Organization to get competitive advantag


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