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Question1
‘A company requires a Corporate Communication plan to assist guarantee the success of its overall business plan.' In the light of the above how would you go about elaborating a Corporate Communication plan?
Question 2
Corporate Communication experts represent the Corporation's voice, its reputation, integrity and image. Discuss.
Question 3
Describe how the following management functions: Public Relations Employee Relations Community Relations Advertising Media Relations. Are related to Corporate communication and help Organization to get competitive advantag
International Bonds and Markets (a) Calculate both Macaulay and modified durations of the 8-year, 8.5% coupon bond given a flat yield curve a 10%.
Question 1: "A crisis can hit an institution anytime. It is essential therefore to plan and manage a crisis intelligently and forthrightly." Discuss this statement from a PR pe
Determine the flexibility of advertising tool Flexibility of this tool is good since it can be used to communicate with a national audience or a particular specialised segment.
Q. Evaluation of advertising media - Magazines and Journals? Are one more form of print media. These are published regularly at regular intervals like fortnightly as well month
Advantages of the advertising: 1. It increases the sales volume: advertising increases the sales volume of the product. Hence mass production is possible. This leads, to
Market Expansion?
various approaches that are followed by FMCG companies test marketing in marketing management
explain right to safety
Problem 1: Describe the types of new service developments and its stages Introduction Detail explanation on types of new service development and its stages Diagr
Describe four trends in macro market environment in retail industry. Describe their impact in retail industry and highlight the implications in the industry
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