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Major decisions in sales promotion: in using sales promotion a company must establish its objectives select the tools develop the program pretest the program implement and control
briefly expain trend describe the impact of the trend on the idustry
what are the problems with green marketing? And what are there remedies?
what are four views of consumer behaviour?
Determine the flexibility of advertising tool Flexibility of this tool is good since it can be used to communicate with a national audience or a particular specialised segment.
Buying motives: motive is thus urge that moves or promote a person to some action. Motive is an effectual desire one to a definite action. Customers purchase any goods as a result
Explain about the straight rebuy purchase. A straight rebuy purchase: It is a routine purchase of similar products under roughly the same terms of role. The buyers choose
considering the concept of product life cycle, where would you put video games in thir life cycle?
market testing
IMPORTANCE OF MARKET SECURITIES TO THE GROWING ECONOMY
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