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What is Psychographic or Psychological Segmentation?
Psychographic/Psychological Segmentation:
A Psychographic or Psychological characteristic taken as to inner characteristics of individual consumer. In this segmentation consumer are regenerated in various groups onto the basis of life styles, attitude and personality. People along with some demographic groups upon exhibition have very different type psychographic profits. Psychographic research is marketers conducted to capture insight and great profiles of consumers they desire to target.
Critically analyze Mr. Vincent’s reasoning.
Q. Difficult to Evaluate percentage response? For estimate effectiveness some response is desired from the customers. However because total numbers of readers/ viewers of media
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