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What is the way to define the customer’s value in marketing?
As we can define the customer value like the difference among the values the customer gains by owning and using a product and the cost of acquiring the product. And therefore customer satisfaction is the extent to that a product’s perceived performance matches buyer’s expectations. When the product’s performance falls short of hopes, then the buyer is dissatisfied. When the performance matches or exceeds expectations, in that case the buyer is delighted or satisfied.
strategies to apply product line filling?
Marketing is a value creating and value delivery process: Earlier, we said that value creation value delivery is the main task of the marketing. We can now stretch the state
Tools of Promotion Advertising A paid form of non-personal communication regarding to an organization and/or its manufacture to a target audience via a mass medium. P
Read the article entitled 'Easter egg prices rise by around 5 per cent over last year' and answer questions 1, 2 and 3. Easter egg prices rise by around 5 per cent over last year C
What is Negative communications Number of people affected by a dissatisfied consumer, and thus negative marketing communication messages, is limited. Implications of a poor p
Classification of Advertising 1. Advertising may be bordaly classified from the points of view businneesaims coverage users and nature of appeal this is condensed in a ch
Question 1 Define e-tailing. Explain the future of electronic retailing Question 2 Explain the factors which are leading to the growth of retail sector Question 3 Descri
write a note on Importance & scope of marketing?
topic review on setting product strategy
What are the effectual needs to be target a market segment? To be an effectual target a market segment should be: i. Identification: Marketers must be able to identify the
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