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Q. Subjective method for measuring advertising Effectiveness?
Subjective method for measuring advertising Effectiveness: - There are a variety of methods given by different experts for measuring ad-effectiveness. However most of the methods are subjective in nature, as they don't give any universal criterion for measuring ad-effectiveness. There are a variety of criterions like increase in sale, attention gaiting ability easy to remember, entertaining, humorous, persuasive etc. For measuring acknowledged criterion. It is probable that an advertisement is effective on one criterion but effective on the basis of other criterion.
A planning in which a business expands its activities to include allocation or lines of business related to the selling of its core products.
does the marketing exits solely to increase the profits
what are advantages and disadvantages of five maketing philosophies
i need to make a assignment
Should video game companies continue to alter their products to include other functions, such as email?
Question 1: (a) Discuss Freudian Theory of Personality and its application to the understanding of consumer behaviour. (b) For the following personality market segments, desc
marketing factors influencing pricing decisions
Buying motives: motive is thus urge that moves or promote a person to some action. Motive is an effectual desire one to a definite action. Customers purchase any goods as a result
A negative reaction on the part of buyer to price change by your company
Let the node at which we are starting be called the initial node. Let the distance of node Y be the distance from the initial node to Y. Dijkstra's algorithm will assign some initi
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