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Q. Subjective method for measuring advertising Effectiveness?
Subjective method for measuring advertising Effectiveness: - There are a variety of methods given by different experts for measuring ad-effectiveness. However most of the methods are subjective in nature, as they don't give any universal criterion for measuring ad-effectiveness. There are a variety of criterions like increase in sale, attention gaiting ability easy to remember, entertaining, humorous, persuasive etc. For measuring acknowledged criterion. It is probable that an advertisement is effective on one criterion but effective on the basis of other criterion.
marketing strategy for guess perfume
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How are Indian customers visiting Shopper''s stop any different from customers of developed western countries?
explain cash flow and funds flow with suitable example from existing corporate entity for at least three years .i.e..,2008, 2009, 2010.
Simple Marketing System Producer/ seller Communication Consumer Money Product/ service Feedback Participants in a simple marketing system:
The inquiry beside unfair trade practices can be initiated: (i) On receiving a objection from any consumer (ii) On receiving a objection from registered-consumer-association
Product specialization: Here the firm specializes in making a certain product that it sells to several segments. An example would be a microscope manufacturer that sells micr
Q. Explain about Marketing communication? Marketing communication: - Is the procedure in which two or more persons consciously or unconsciously attempt to influence each othe
#“Consumer mind is a Black Box” –Discussquestion..
explain the varius approaches that are followed by f m c g companies in test marketing
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