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What are levels in internal marketing?
Internal marketing should take place at two levels. Initial level, the various marketing functions are sales force, customer service, advertising, product management and marketing research, which should work together. At other level, marketing should be embraced by the other departments, they should also think customer. As say, “Marketing is not a department much more a company orientation”.
Question 1: (a) What are the basic styles of negotiation? (b) Explain the implication of Prisoner's Dilemma game? (c) Describe why people act in Red style to protect th
Management of marketing efforts: The company wants to design and put into action the marketing mix that will be the best achieve this objective in this target markets. The r
Choosing & Implementing Positioning Strategies
#quAssume that a multi-specialty medical group has decided to segment the market in the community by income level. The group has decided to target a small niche of middle-aged, whi
1. General Admin costs cover the general running of the organisation. It includes rates, electricity and maintenance recovered from Council - see Income. 2. The high cost of a
explain the various approaches that are followed by FMCG companies in test marketing?
Global Market Place Rapidly the world is shrinking with the advent of quicker communication, financial flows, and transportation. In the twenty-first century, firms may no lon
What are the differences between Marketing Research and Marketing Information System? Basics points of differentiates in between Marketing Research and Marketing Information Sy
knowing your competitors
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