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explain the various approaches that are followed by FMCG companies in test marketing
Question: (a) List and discuss with examples the four factors that influence consumer purchase decision. (b) To what extent ‘branding' is important for a product and ho
Maturity Stage In the product life cycle the maturity stage is that stage where sales growth slows or levels off. Product managers can have to do more than easily defend their
How does the mobile wallet payment value chain look like? And where in the payment value chain can we place the mobile wallet service?
The portfolio of products that a given organization produces for market consumption is the product mix.
Function of the channels of distribution or the role of middle man or intermediaries: 1. Information: Middle men have a role in providing information about the market t
Augmented Product An augmented product is one with entity in addition to those required to serve its core function that defined it from other products available in its class.
explain the role of the process of marketing in business
What is the wording of the Hawkins Best and Coneef about consumer behaviour? In words of the Hawkins Best and Coneef as, “The field of consumer behaviour is the learning of i
Q. What do you mean by Promotion Mix? Promotion mix is a particular mixture of promotion tools used by a company to communicate with the audiences. There are 5 main tools sales
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