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Explain the wholesalers in primary participants of distribution channels.
Wholesalers:
Wholesalers are explained as all establishment or places of business mainly engaged into selling merchandise to retailers to industrial institutional, industrial commercial or professional users or to some other wholesalers or acting like agents during buying or selling merchandise to those companies. Two classes of wholesaler establishments can be clearly differentiated.
Explain the various approaches that are followed by FMCG Companies in test marketing.
Forms Of Direct Marketing\Channels For Direct Marketing: direct marketers can use a number of channels for reaching prospects and customers. These include face to face selling dir
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how is rapid globalisation a challenge in the 21st century.
Question 1: Consider that you are the manager of front-line customer-service employees in a tourism/hospitality organisation. From this perspective, elaborate on the strategie
what are the various methods used to categorize retailers?
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