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Q. Describe how can a company divide a market into segments? O R Explain basis for market segmentation? Ans. : Market may be segmented by using several relevant
approaches that are followed by FMCG companies
Disruptive innovations 1. appearance of something that did not exists before ex...(ipod, internet, telephone) 2. appearance of something that competes aggressively with existing
3. Select any of the Godrej SBUs and undertake a PEST analysis with regard to its business. Identify products which can be considered for launch by the selected SBU.
Define the term Organizational Buying Behaviour. An organization not connect only into selling of products, but they also engage within buying of products also as material
what are the significant factors that have led to the success of shoppers’ stop
the rise of personal computers in the mid 1980s spurred interest in computer games
what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing?
..physical evidence of at tea product..??
1. Describe Back to Nature’s target market. [5 marks] 2. Outline Back to Nature’s (business and marketing) objectives. [5 marks] 3. Describe and evaluate the promotional strategies
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