Explain the elements proposed by the framework, Marketing Management

Assignment Help:

Question:

(a) Discuss how information technology has contributed to the expansion of the service sector, illustrating your answer with examples.

(b) As a senior bank executive, what actions would you take to encourage more customers to bank by phone, internet or ATM rather than visiting a bank ?

‘The theatre metaphor is a useful framework for describing and analyzing service performances'.

(a) Explain the elements proposed by the framework

(b) With reference to your experience with the health care sector choose one case you are aware of. For this particular case, discuss the various stages involved in the service provision process, indicating clearly the various elements as proposed by the theatre metaphor framework. Choose a case where there are at least five stages.


Related Discussions:- Explain the elements proposed by the framework

Marketing principles, This debate requires you to show your understanding o...

This debate requires you to show your understanding of consumer behaviour in designing promotion campaigns - the topic of the week. The case in point is the promotion of socially b

Explain about the use associated segmentation, Explain about the Use Associ...

Explain about the Use Associated Segmentation. Use Associated Segmentation: An extremely effective and popular form of segmentation categories consumers in conditions of

Pricing, will the pricing and product policy of a multinational firm be dif...

will the pricing and product policy of a multinational firm be different in a developed and an underdeveloped country?justify your answer.

Why the managerial functions must be sequential in nature, why the manageri...

why the managerial functions must be sequential in naturek question #Minimum 100 words accepted#

What is social responsibility marketing, What is social responsibility mark...

What is social responsibility marketing? Social Responsibility Marketing: Holistic marketing includes social responsibility marketing and considerate broads concerns and t

Define about the corporate advertising, Define about the corporate advertis...

Define about the corporate advertising Many organisations recognise usefulness and significance of good public relations. This is due to the high credibility attached to messa

Market share, “Market Share is the best indicator of company performance.” ...

“Market Share is the best indicator of company performance.” Is this a reasonable statement?

Market segmentation and key competitors, Schovasice cream market can be bro...

Schovasice cream market can be broken down into basics of flavor, stock keeping unit, consumer segmentation, gender, ethnicity, income. The largest ice cream consumer group is peop

Marketing mix: a bird eye view, Marketing Mix:  A bird eye view H...

Marketing Mix:  A bird eye view Having acquainted ourselves with the broad nature of four components of marketing mix

International marketing., Companies entering emerging markets for the first...

Companies entering emerging markets for the first time must exercise particular care in choosing a channel intermediary. Usually a local distributor is required. What are some of t

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd