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Question:
(a) Discuss how information technology has contributed to the expansion of the service sector, illustrating your answer with examples.
(b) As a senior bank executive, what actions would you take to encourage more customers to bank by phone, internet or ATM rather than visiting a bank ?
‘The theatre metaphor is a useful framework for describing and analyzing service performances'.
(a) Explain the elements proposed by the framework
(b) With reference to your experience with the health care sector choose one case you are aware of. For this particular case, discuss the various stages involved in the service provision process, indicating clearly the various elements as proposed by the theatre metaphor framework. Choose a case where there are at least five stages.
State the term- Public Relations Public relations is 'the art and social science of analysing trends, predicting their consequences, counselling organisations' leadership and
Sales force management : as a general rule, rural marketing involves more intensive personal selling effort compared to urban marketing. Rural marketing calls for some specific
Question 1: a) Define market segmentation and briefly describe the different bases for segmenting markets. b) Expalin the benefts of targeting to a marketer. c) Explain th
Question : (a) What is a knowledge management strategy and what are the basic questions that one needs to ask before developing such a strategy? (b) Using the RICE model,
Define the Strategies for Product Positioning. Product positioning is attained through a variety of marketing strategies and programs within product design, distribution and pr
WHAT ENVIROMENTAL FACTORS AFFECT SONYS PERFORMANCE
Characteristics of old or product oriented concept of the marketing: Main characteristics of this concept of marketing are as follows: 1. It stresses upon the produc
Scope of the marketing planning: The planning for the marketing is an extension of sales forecasting beyond the point where the future course of events has already been predete
Meaning of price: Price is the marketing mix element that product revenue, the other producer costs. Price is also one of the most flexible elements: it can be changed quickly
Explain the thinking of public about the public relations. The public often think of public relations like a glamorous job. These relations people seem to have been tarred alon
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