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Illustrate an example of industrial goods
Same product may be classified as consumer goods and industrial goods depending upon its end use. Take for illustration the case of coconut oil. When it's used as hair oil or cooking oil, it's treated as consumer goods and when used for manufacturing a bath soap it is termed as industrial goods. Although, way these products are marketed to these two groups are very different since purchase by industrial buyer is usually large in quantity and bought either directly from manufacturer or local distributor.
Macro environment: macro environment refers to those factors, which are not concerned to the immediate environment. These factors are external to the company and are quite uncomfo
WV8 is a large not for profit (NFP) public sector organisation responsible for organising the operation of publicly financed schools within its region. WV8 receives its income sole
What is Idea Generation Strategy Development? Idea Generation: Even though some companies get their concepts almost by change. Firms which are trying to control their product m
Question 1: (a) ‘Knowledge is more than just an accumulation of bits of information.' Explain this statement in the light of the knowledge pyramid and the different types of
This assignment requires you to choose: a product and find a market to promote your product, or a market and analyse its needs and find a product to satisfy the
Question: (a) ‘The basic differences between goods and services have several implications for service marketers.' (i) List the main differences between goods and services.
what is concepts of marketing?
2(x + 4) = 30
various approaches of test marketing
Question : Competitive tourism and hospitality organisations strive to deliver a high level of service quality to their customers. As a Marketing Manager of one of these org
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