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Question 1:
You are a marketing assistant for a manufacturer of a branded range of household cleaning products:
(a) Describe key factors that could be taken into account when setting the price of ONE of the products in your range.
(b) Describe how price could be used to support the positioning of your brand in the market for household cleaning products.
Question 2:
You are employed as a Marketing Assistant by a digital camera manufacturer. You have been asked by your Manager to produce a short report which:
(a) Describe how the Product Life Cycle can be used in your company's marketing audit Process.
(b) Examines how the marketing mix can change at the different stages of the Product Life Cycle for ONE of your company's products.
Explain with appropriate example the process of new product development. Explain also the importance of each step in the new product development process.
(a) How can a firm's security policies contribute and relate to the six main business objectives? Give examples. (b) Define and discuss the use of cross-functional business pr
role of stakeholders in marketing planing
difference between marketing efficiency and marketing effectiveness
New Product development Process Idea Generation In the new-product development procedure, the first step is idea generation, which is the systematic discovery for new p
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How is Web Marketing worked on internet? To do the business upon the internet organizations makes an effective website, place the advertisement (ads) and promote that online, m
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