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Question 1:
You are a marketing assistant for a manufacturer of a branded range of household cleaning products:
(a) Describe key factors that could be taken into account when setting the price of ONE of the products in your range.
(b) Describe how price could be used to support the positioning of your brand in the market for household cleaning products.
Question 2:
You are employed as a Marketing Assistant by a digital camera manufacturer. You have been asked by your Manager to produce a short report which:
(a) Describe how the Product Life Cycle can be used in your company's marketing audit Process.
(b) Examines how the marketing mix can change at the different stages of the Product Life Cycle for ONE of your company's products.
Explain the various approaches that are followed by FMCG companies in test marketing
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Responsibility of marketing communications manager Tasks are undertaken in a context within which there may be many episodes or only a few. Note that more than one message is o
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Q. Explain the Role of direct marketing? Role of direct marketing:- a) Focus is on literate customer. b) For service marketing like insurance, Banking, telecommunication.
The DD drinks company was founded over one hundred years ago by a deeply religious family and has been recognised as being a good employer ever since. The company has a long histor
need of documentation in international business
The Boeing Company makes a number of different types of aircraft for the commercial airline industry, e.g., the 727, 747, 757, 767, and 777 jet models. Is there any way for Boeing
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