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Question 1:
You are a marketing assistant for a manufacturer of a branded range of household cleaning products:
(a) Describe key factors that could be taken into account when setting the price of ONE of the products in your range.
(b) Describe how price could be used to support the positioning of your brand in the market for household cleaning products.
Question 2:
You are employed as a Marketing Assistant by a digital camera manufacturer. You have been asked by your Manager to produce a short report which:
(a) Describe how the Product Life Cycle can be used in your company's marketing audit Process.
(b) Examines how the marketing mix can change at the different stages of the Product Life Cycle for ONE of your company's products.
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Factors affecting media Planning:- (1) Nature of Product: Product to be advertised is able to be industrial/technical product or consumer product: Industrial/Technical produc
Determine the importance of Product - Marketing mix Product refers to goods and services offered by the organisation. A pair of shoes, a burger, a lipstick, all are product
Explain Henry Assael Model of buying decision behaviour along with the diagramn..
Schovasice cream market can be broken down into basics of flavor, stock keeping unit, consumer segmentation, gender, ethnicity, income. The largest ice cream consumer group is peop
The DD drinks company was founded over one hundred years ago by a deeply religious family and has been recognised as being a good employer ever since. The company has a long histor
give me example of modified rebuy
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