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Question 1:
You are a marketing assistant for a manufacturer of a branded range of household cleaning products:
(a) Describe key factors that could be taken into account when setting the price of ONE of the products in your range.
(b) Describe how price could be used to support the positioning of your brand in the market for household cleaning products.
Question 2:
You are employed as a Marketing Assistant by a digital camera manufacturer. You have been asked by your Manager to produce a short report which:
(a) Describe how the Product Life Cycle can be used in your company's marketing audit Process.
(b) Examines how the marketing mix can change at the different stages of the Product Life Cycle for ONE of your company's products.
Responsibility of marketing communications manager Tasks are undertaken in a context within which there may be many episodes or only a few. Note that more than one message is o
types of corporate branding?
1.if you were one of the other foremen, what could oyu do to make Rajinder''s transaction easier? 2. what would you have done if you were in Rajinder''s shoes? why?
explain the various approaches that are followed by FMCG companies in test marketing.
Illustrates the words of Philip Kotler about e-commerce? In the opinion of Philip Kotler : E-commerce can be described as a general term for buying and selling procedu
QUESTION 1 A computer contract is often in written form. What provisions would you expect to find in such a contract? QUESTION 2 (a) Mr & Mrs Williams have launched a n
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prodact mix of lg company
What are the factors in relationship marketing included? As we are involved into the process of maintaining, creating and improving strong, value-laden relationships along with
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