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What is the role of market intermediaries?
Marketing Intermediaries:
Marketing Intermediaries Firms which help the company to promote sell and distribute its goods to last buyer; they comprise physical distribution firms, financial intermediaries and marketing-service agencies.
Characteristics of promotion: Customer are informed about the product or services of the company either at the time of introduction of a new product into the matket or when any
The road to market leadership has not been without potholes however. In 1998, the company attempted to extend its brand by entering the herbal supplements market, rolling out a lin
#question A company decide to go international what are the factors that it should take into consideration before going global?
Discuss in detail the different Decisions concerning product mix and product line? Product Mix: The first task of Marketing Manager is to response the question. What type
Q. Show the Media-Availability in advertising? Media-Availability: Sometimes it is probable that desired space for advertisements in print media is already booked by some oth
Flyers Flyers are newsprint pages, which are totally devoted to the advertising and promotion of an organization. They may be in black and white or colour but in recent days th
Question 1: (i) Distinguish between global marketing and international marketing. (ii) Explain the similarities and differences of a free trade area, a customs union, a comm
Kinds of the packaging: 1. Consumer package: it is a kind of the package which holds the required volume of product for the household consumption. For example, tooth
How the product line appraisal is important task?
Break-Even Analysis Break-even pricing (target profit pricing) is tactic to setting up price to break- even on the cost of producing and marketing products or to make the ta
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