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Innovation
Any modernizing modification in a process or procedure which is increases the efficiency of that process or procedure. Information technology has been the catalyst for much of the innovation in American organization in the last 15 years.
approches of test marketing in FMCG
Jamieson (1997) suggests that Australia's ability to identify and capture the considerable opportunities which will continue to emerge in the Asian region will play a significant r
Marketing Strategy Development a. The fourth step is marketing strategy development that involves designing primary marketing strategy for a fresh product depends on the manuf
Channel management in rural market: In rural distribution we need relatively longer chain distribution involving multiple channels as we have widely scattered markets. Multi
Differential between old and new concept of the marketing Basic of difference Old concept of the marketing New concept of the marketing
Kinds of the packaging: 1. Consumer package: it is a kind of the package which holds the required volume of product for the household consumption. For example, tooth
Discuss data analysis phase on shortly. Phase Data Analysis: When you’ve performed via online market research, now go to systematize the data you have. Note down what ar
How to promote a new brand?
how to write a channel design decision: intensive, selective and exclusive
explain in short
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