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Describe about the Sales promotion tool
Advertising and sales promotion are tools which allow for a high level of control by the sponsor while public relations, and publicity in particular, is weak in this aspect as voluntary services of a third party are normally required for the message to be transmitted.
service life cycle
Explain about peoples choices about the buying product. Peoples want to choose products which give the most value and satisfaction for their wealth. They know a product as anyt
SCENARIO ?You have created in 2009 a company specialized in marketing research in the European transport industry. Currently you are undertaking the major part of all operations re
Determine the marketing and business objectives Organisations engage with a variety of audiences in order to pursue their marketing and business objectives. Engagement refers
QUESTION Briefly discuss the three major steps in target marketing Suppose you are going to purchase a mobile phone, explain how you would apply the three levels of produ
Question 1: (a) Critically evaluate the role of an agile network in building relationships with customers. (b) Briefly outline the six markets relationship framework.
The challange of E - Marketing 1. Limited consumer exposure and buying 2. Skewed user 3. Choose and clutter 4. Security 5. Ethical con
henry assael model of buying decision behaviour along with the diagram
What is marketing? a. B uilding customer value and satisfaction are at the very heart of current marketing thinking and practice. b. A very easy definition of marketing
What is the meaning of product concept? Meaning: Production concept is the philosophy which consumers will favor products which are available and highly affordable and whi
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