Positioning strategies, Marketing Management

Assignment Help:

Positioning strategies:

1.       Attribute positioning: a company positions itself on an attribute, such as the size or the number of years in existence. Disneyland can advertise itself as the largest theme park in the world.

2.       Benefit positioning: the product is positioned as the leader in a certain benefit.

3.       Use or application positioning: positioning the product as best for the some use or application. Japanese Deer Park can position itself for the tourist who has only an hour to catch some quick entertainment.

4.       User positioning: positioning the product as best for the some user groups. Magic Mountain can be advertising itself as best for "thrill seekers."

5.       Competitor positioning: The product claims to be better in some way than a named competitor. For example, Lion Country Safari advertises having a greater variety of animals than Japanese Deer Park.

6.       Product category positioning: the product is positioned as the leader in a certain product category. Marine land of the pacific can position itself not as a "recreational theme Park" but as an educational institutional.  

7.       Quality or price positioning: the product is positioned as offering the best value. Busch Gardens can be position itself as offering the "best value" for the money.


Related Discussions:- Positioning strategies

FOUR TRENDS IN THE MACRO MARKET, Identify and briefly describe four trends ...

Identify and briefly describe four trends in the macro/market environment that will have or recently had an influence on the selected industry.

Check, Explain the involving marketing tourism using diagram

Explain the involving marketing tourism using diagram

Concept of marketing information system, Concept Of Marketing Information S...

Concept Of Marketing Information System: marketing information system (MKIS) is an orderly procedure for the regular collection of raw data both internally and externally and the

Explain the elements and factorsof market communication, Explain the elemen...

Explain the elements and factorsof market communication when considering the elements and factors which contribute to marketing communications, it is significant to account for

What is personal selling, What is Personal Selling Personal selling is...

What is Personal Selling Personal selling is traditionally perceived as an interpersonal communication tool which involves face-to-face activities undertaken by individuals, f

Co branding, what type of co branding is Nike and Apple involved into?

what type of co branding is Nike and Apple involved into?

Drip elements of marketing communications, DRIP elements of marketing commu...

DRIP elements of marketing communications DRIP element Examples Differentiate Burger King differentiates itself from market

Explain the role of the basic marketing mix, The DD drinks company was foun...

The DD drinks company was founded over one hundred years ago by a deeply religious family and has been recognised as being a good employer ever since. The company has a long histor

Programme in marketing, the buying situation characterised by low consumer ...

the buying situation characterised by low consumer involvement but are significantly brand loyal are known as..

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd