Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
Positioning strategies:
1. Attribute positioning: a company positions itself on an attribute, such as the size or the number of years in existence. Disneyland can advertise itself as the largest theme park in the world.
2. Benefit positioning: the product is positioned as the leader in a certain benefit.
3. Use or application positioning: positioning the product as best for the some use or application. Japanese Deer Park can position itself for the tourist who has only an hour to catch some quick entertainment.
4. User positioning: positioning the product as best for the some user groups. Magic Mountain can be advertising itself as best for "thrill seekers."
5. Competitor positioning: The product claims to be better in some way than a named competitor. For example, Lion Country Safari advertises having a greater variety of animals than Japanese Deer Park.
6. Product category positioning: the product is positioned as the leader in a certain product category. Marine land of the pacific can position itself not as a "recreational theme Park" but as an educational institutional.
7. Quality or price positioning: the product is positioned as offering the best value. Busch Gardens can be position itself as offering the "best value" for the money.
Forms of Consumer Promotion: 1 free distribution of samples: it involves free distribution of samples to ultimate consumers. The samples may be distributed door to door or ma
define marketing and marketing management
Explain the term- Length of purchase decision time Length of time taken to reach a decision is much greater in organisation market. This means that intensity of any media pl
Question 1: Evaluate the concept of the "product life cycle" (PLC) as a strategic management tool. Use examples to show how components of the marketing mix alter and change in
images of differentiation tools in marketing
what is branding??? and hoe m,any types of branding we can do???
Explain the term- Promotion of product Promotion: If product is manufactured keeping the consumer needs in mind, is rightly priced and made available at outlets convenient
how i prpear my assainment
Product life cycle Meaning and definition: like a human being, all products have a certain length of life during which they pass through certain identifiable stages. Through
Operation Plan Description of company's Operation Schovas which stands for spicy chocolate, vanilla ,strawberry ice cream, will open its first store in central market. Th
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +91-977-207-8620
Phone: +91-977-207-8620
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd