Positioning strategies, Marketing Management

Assignment Help:

Positioning strategies:

1.       Attribute positioning: a company positions itself on an attribute, such as the size or the number of years in existence. Disneyland can advertise itself as the largest theme park in the world.

2.       Benefit positioning: the product is positioned as the leader in a certain benefit.

3.       Use or application positioning: positioning the product as best for the some use or application. Japanese Deer Park can position itself for the tourist who has only an hour to catch some quick entertainment.

4.       User positioning: positioning the product as best for the some user groups. Magic Mountain can be advertising itself as best for "thrill seekers."

5.       Competitor positioning: The product claims to be better in some way than a named competitor. For example, Lion Country Safari advertises having a greater variety of animals than Japanese Deer Park.

6.       Product category positioning: the product is positioned as the leader in a certain product category. Marine land of the pacific can position itself not as a "recreational theme Park" but as an educational institutional.  

7.       Quality or price positioning: the product is positioned as offering the best value. Busch Gardens can be position itself as offering the "best value" for the money.


Related Discussions:- Positioning strategies

Target market, T arget Market This is the collection or populat...

T arget Market This is the collection or population of customers or consumers that an organization has in mind as the primary audience for its goods or services and to

Illustrate the strategy of position on usage, Illustrate the Strategy of Po...

Illustrate the Strategy of Position On Usage? Position on Usage: Position on usage strategy is related to benefit positioning several products are sold onto origin of the

The rise of personal computers in the mid 1980s spurred inte, Considering t...

Considering the concept of product life cycle, where would you put video games in their life cycleuestion #Minimum 100 words accepted#

Product planning and development, What is the product planning and developm...

What is the product planning and development in scope of marketing? Product planning and development in function of research: A product is something that is given by a bus

What are the major promotional tools used by a marketer, Question 1: (i...

Question 1: (i) What are the four major promotional tools used by a marketer? (ii) What kind of promotional mix will you select for; (a) Consumer durables? (b) Heavy

Nuclear chem, what is the relationship of nuclear chemistry to marketing ma...

what is the relationship of nuclear chemistry to marketing management

Casestudy, How should Shoppers? Stop develop its demand forecasts?

How should Shoppers? Stop develop its demand forecasts?

Explain different types of headlines, Q. Explain Different types of Headlin...

Q. Explain Different types of Headlines ? Different Forms of Headlines:- Direct Benefit Headlines Question Headlines Announcement Headlines. Provocative He

Main features of market or marketing orientation, Explain the main features...

Explain the main features of organisations that do NOT adopt a market or marketing orientation. Marketing-orientated organisations have a major focus of the customers and their

Role of advertising agencies in distribution channels, What is the role of ...

What is the role of advertising agencies in distribution channels? Advertising agencies: Such facilitating agencies help within facilitating negotiation, through creating

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd