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Setting the advertising objectives:
The advertising objectives must flow from prior decisions on the target market, market positioning, and the marketing mix. Advertising objectives can be classified according to whether their aim is to inform, persuade, or remind.
Informative advertising figures heavily in the pioneering stage of a product category, where the objective is to build the primary demand.
Persuasive advertising becomes important in the competitive stage, where a company's objective is to build selective demand for a particular brand. Reminder advertising is important with mature products. It is used to remind buyers about a product's existence. For example, expensive four - colour Coca -Cola ads in magazines are intended to remind people to purchase Coca - Cola. A related for of advertising is reinforcement advertising, which seeks to assure current purchaser that they have made the right choice.
Consumer perceptions of value Consumers are usually going for value. They feel that they have bought the right product to satisfy their requirements and paid a fair price for
Advantages to producers 1. Easy to advertise: when the product or producers of an enterprise are marked with a particular brand, it makes very easy for the enterprise
type of labeling
remidies or green marketing
E - Marketing: Emergence of E - Marketing: as the growth of Google. Com shows, some marketing principlas never changes. Markets always welcome an innovative new product, even
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Many service sector businesses fail because their marketing managers do not have any experience in the marketing of services. They often have been previously involved in the mark
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