Setting the advertising objectives, Marketing Management

Assignment Help:

Setting the advertising objectives:

The advertising objectives must flow from prior decisions on the target market, market positioning, and the marketing mix. Advertising objectives can be classified according to whether their aim is to inform, persuade, or remind.

Informative advertising figures heavily in the pioneering stage of a product category, where the objective is to build the primary demand.

Persuasive advertising becomes important in the competitive stage, where a company's objective is to build selective demand for a particular brand. Reminder advertising is important with mature products. It is used to remind buyers about a product's existence. For example, expensive four - colour Coca -Cola ads in magazines are intended to remind people to purchase Coca - Cola. A related for of advertising is reinforcement advertising, which seeks to assure current purchaser that they have made the right choice. 


Related Discussions:- Setting the advertising objectives

What is internal marketing, What is internal marketing? Internal Marke...

What is internal marketing? Internal Marketing: Holistic marketing includes internal marketing, making sure that everyone into the organization embraces suitable marketing

What is the meaning of societal marketing concept, What is the meaning of s...

What is the meaning of societal marketing concept? Meaning: Societal marketing concept is the idea which the organization must find out the needs, interests and wants of

Political environment - marketing environment, Political Environment: ...

Political Environment: Economic environment is a by- product of the political environment, as economic and industrial policies followed by a nation very much depends on its

2 degrees, Ask question #Minimum 30 page accepted#

Ask question #Minimum 30 page accepted#

Production of advertisement, Q. Production of advertisement? Design as ...

Q. Production of advertisement? Design as well as production of advertisement involves a number of activities among them are writing copies Developing illustrations developing

Marketing myopia, Marketing Myopia This is a phenomenon experienced whe...

Marketing Myopia This is a phenomenon experienced when an organization becomes so involved in the actual procedure of selling its product that it loses sight of the true nature

Show the advertising objectives, Q. Show the Advertising Objectives? A...

Q. Show the Advertising Objectives? Advertising Objectives: The main objective of every advertising campaign is to get favourable response from customer however the specific

What is meant by marketing research, Question: (a) What is meant by ma...

Question: (a) What is meant by marketing research? What are the main sources of data which should be included in a research brief? (b) What is consumer black box? How many

What is the primary activates, What is the primary activates? Primary ...

What is the primary activates? Primary Activities: These activities are those activities which are involved within the physical creation of the marketing, product and af

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd